Why Your Business Plan Needs a Toll Free Number

One of the best ways to ensure your business’ success is to write an effective business plan. Regardless of the size, industry, or business type, your business won’t survive without a solid business plan. A business plan gives entities the opportunity to not only assess their current position but also their long term sales, growth, and development goals.

While writing a business plan might seem like a huge, daunting task, don’t panic. Start by looking at your current marketing strategy. What strategies can you use to beef up your marketing plan to boost more sales and conversions?

Here are some ways implementing a toll free number into your business plan can benefit your business.

Stand Out from the Crowd.

One goal to running a business is to stand out from your competition. Having a toll free number can help you do just that. As you know, some of the benefits to using a toll free number are boosting credibility and establishing a professional image and reputation. A toll free number also tells customers that you take customer service seriously. By focusing on true personalized customer service, your business will stand out from the rest.

Aim for Your Target.

Did you know adults between the ages of 18 and 65 utilize toll free numbers? This probably means a majority of your target audience is going to be using your toll free number to contact your business.

A vanity number can help fine tune your marketing strategy. For example, if your business is a heating service, then your target audience will likely be homeowners and small businesses; therefore, offering a vanity number, such as 1-866-HEAT-NOW that is available 24/7 will immediately increase call volume. It will not only be easy to remember, but it adds value to customers who are looking for 24/7 assistance and support, which ultimately increases sales.

Spread the Word.

With the availability of various marketing mediums and channels, such as online marketing, social media marketing, or even through traditional media (TV and/or radio), getting your business out there is easier than ever, even on a budget. Toll free numbers are not only affordable, but they boost call volume immediately, and have a high marketing investment return rate.

In order to spread the word about your business to reach new customers, provide them with excellent customer service. In fact, a study of 1,000 customers in over 12 countries shows that 61% of customers raved about the importance of customer service. Customers who have a positive experience after calling your business will immediately recommend your business and easily recall your vanity number to their family and friends. Businesses with a toll free number can focus primarily on how customers are treated, ensuring repeat business and customer loyalty.

Make Every Dollar Count.

For smaller businesses or startups, your marketing budgets are likely on the smaller side; therefore, you need to ensure every marketing dollar counts. Make it count with a toll free number. Toll free numbers have proven to have a high return on marketing investments.

Launch Your Product

Toll free numbers offer small businesses a plethora of benefits, and can even be instrumental in launching a new product or service. So how does a toll free number actually help during a product or startup launch? A toll free number can increase response rate by 12 to 42 percent or more. This gives businesses the necessary data, such as customer feedback and suggestions to help improve products. When you launch a new product, you want your customers to remember your brand, and come back for more.

Acquiring a toll free number for your small business is not only easy, but it will play an important role in your marketing plan. Not only does a toll free number constantly work for your business, but it also gives you a professional, serious, and strong appearance that shows you care about your customers. Don’t write your business plan without including a toll free number.

Hand drawing business strategy concepts – © Melpomene

“MARKETING” Sketch Notes on Blackboard (advertising management) © treenabeena – Fotolia