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Category Archives: Marketing

When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their preferences and viewing and buying habits, and to take full advantage you’ll want to strategize your messaging accordingly. Some 77 percent of Americans now own […]

When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the narrative that gets to the point of whatever you’re trying to accomplish. It’s the bottom line, the crux of the matter, the heralding of trumpets […]

When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales and marketing strategies until you know who your customers are. Conversely, fully understanding your customers can be difficult until you start generating significant sales. That’s […]

Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all info searches will be conducted by voice as of 2020, predicts ComScore, and to make that happen 55 percent of all U.S. households are expected to own a house speaker […]

As a small-business owner, you’re constantly pulled in different directions, with myriad responsibilities and decisions to be made on a daily basis. As a result, you may feel like marketing is the least of your worries, that you lack the time to create and implement a full-fledged campaign for driving in more sales. Of course, […]

One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective call marketing campaigns). That’s because phone numbers linked to meaningful words or number sequences optimize functions in the brain that help us remember who to […]

From a consumer perspective, it’s called smartphone addiction. From a call marketing perspective, it’s called opportunity. Consumers worldwide have become dependent on smartphone usage to help them optimize each day. For example, Deloitte recently found more than a third of global consumers check their phones within five minutes of waking each day, while a full 20 percent check their phones […]

It’s safe to say the majority of inbound marketers these days rely on mobile ads to drive leads. That’s not surprising given that the number of mobile phone users worldwide is expected to surpass 5 billion by next year, while annual calls to business via smartphone should reach 162 billion when factoring in responses from search (paid and organic), […]

Trying to capture young Americans with your inbound marketing efforts? You may be missing opportunities if you don’t look into the possibilities of social media platform Snapchat marketing. Last year Statista reported 83 percent of Americans 12 to 17 and 79 percent of those 18 to 24 were active users of the seven-year-old photo-sharing chat app, making […]

If you’re trying to establish a recognizable brand for your business, strategic use of social media can be a good way to go about it. That’s especially true for small businesses with modest marketing budgets. Your social media branding campaign can be simple or extravagant depending on the extent of your resources, but either way, […]