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Category Archives: Entrepreneur

When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their preferences and viewing and buying habits, and to take full advantage you’ll want to strategize your messaging accordingly. Some 77 percent of Americans now own […]

If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of all your own business decisions can, of course, be rewarding, exciting and profitable. But researchshows the time and dedication involved can also lead to burnout, with […]

As a solopreneur, you likely have so much on your mind that it’s difficult to even think about educating yourself on better business skills and practices. After all, in many cases your time is literally money. Still, it’s important to keep investing in yourself so you’re able to keep up with industry trends and innovations. […]

When you’re a solopreneur aiming to make the most of every dollar in your budget, you may be tempted to simplify the marketing process by funneling all your resources into one venue. That kind of strategy would almost certainly be easier, but it’s definitely not the way to optimize your ROI. To wring maximum benefit […]

Jeni Britton Bauer is an award-winning cookbook author, but that’s not where she got her start. Before she turned her talents to ice cream, she wanted to make perfume. She spent her days mixing up perfume concoctions like Birch & Marshmallow and Wildberry Lavender before stumbling upon her first ice cream experiment. Bauer mixed cayenne […]

Running a small business is stressful and demanding, whether you’ve already found success or you’re just starting out. But when things get tough, what keeps you going day after day? Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Running a small […]

Entrepreneurs comprise a unique group of people. As one of them, you’re an ambitious go-getter who perseveres when others would normally throw in the towel. In fact, only one-third of new businesses survive over ten years, according to the Small Business Administration, so your thick skin is necessary. But in order to help your small […]

In the world of business, we all would agree that there just aren’t enough hours in the day to…fill in the blank: Keep track of follow-ups. Recruit and train staff. Clean our offices. How about eat or sleep? We can get so busy in the running of our businesses that we forget to do regular […]

With some time set aside for business planning, your small business can realize growth without going over budget. When you initially allocate too much of the budget toward the wrong marketing tools for your startup or business upgrade, it can place you “in the red” right away, and you may find it hard to recover. […]