Toll free vanity numbers begin with 800, 888, 877, 866, 855 or 844 and spell out useful words such as 800-Dentist, 800-Flowers, or 800-Collect. A vanity number can also be an easily recalled number combination such as 877-444-4000, or 800-490-Diva. Studies have shown that using the right toll free vanity number can increase response to your advertising campaign by up to 300% and increase sales from 20-200%.
90% of the television commercials during the Super Bowl that included a toll free number were vanity numbers. Television commercials that do not include a toll free vanity number lose a significant amount of lead potential by requiring prospects to remember a series of unrelated mostly random digits. Sure, some will still get through by sheer determination, but not nearly as many as you'd get with a memorable word or phrase.
Numeric numbers don't have the same memorability as toll free vanity numbers although some people prefer them because they are easy to dial. Numeric numbers are especially good in certain circumstance including:
Brand advertising is about creating a consistent impression with your potential customers. Consistent repetition is the key to creating a lasting connection. Using a Vanity Number as part of your brand advertising strategy shortens the process and makes your advertising more memorable. Choosing a toll free vanity number that compliments your web domain is a powerful combination that will help build a lasting impression with your customers.
Most people are aware of the term 'Vanity' as it relates to license plates. How many times have you tried to unscramble someone's creatively scrambled letters on their plate while waiting in traffic? Toll free vanity numbers are just the same!. Only when it relates to your business, vanity is not your main concern. It's Branding. A good vanity toll free number not only gives your customer a free method of communication, it makes a lasting impression. Toll free vanity number name recognition makes your company more identifiable than that of your competitors. When a customer identifies with your toll free telephone number, your firm has a dominant edge in your market sector.
Let us help you find the right toll free vanity number for your business. Call us today at 1-800-CUSTOMIZE or fill out the online submission form and one of our toll free consultants will give you a call!