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Allotting your work time as a small business owner can be a challenge unto itself. The good news is that there’s no one telling you what to do from hour to hour. The bad news is that there’s no one keeping you on track, protecting you from diversions and making sure you’re not wasting time […]

Did you know you can structure your business vanity phone number to appear to be either local or nationwide? Either way, you can still incorporate memorable words, letters or a series of numbers. Keeping your own local area code may be important if your business brands itself as catering primarily to your immediate neighborhood or […]

Will the telephone ever disappear as a form of communication? Not in our lifetimes. Analysts contend there’s no way the digital word will ever replace voice-to-voice contact, especially when it comes to discussing complex or emotional subjects. Certain demographics still prefer the phone for all their customer service functions, while others recognize a strong preference […]

As a small-business owner, you may wonder if vanity toll-free numbers purchased from a professional provider are significantly different from the so-called “memorable” numbers you get from your phone company. That was the topic of a recent conversation on Quora, which concluded service providers have access to a much wider range of viable selections — […]

If you’re planning to launch an email marketing campaign, you may be in the market for email marketing software that can take care of a lot of the heavy lifting. One recent study of U.S. companies using marketing automation found that email marketing technology is the biggest category, used by 82 percent of respondents compared […]

If you’re a business professional, you’re likely familiar with the strategy that goes into finessing consumer perceptions through product marketing. You may be less acquainted with the concept of applying similar strategies to your personal brand. But such strategies can be particularly effective when you act as the “face” of your company or your persona […]

If your company’s toll-free number isn’t enabled for text messaging, you could be missing out on an important channel for customer communications — especially millennial communications. As of 2015, a whopping 189 trillion text messages were being sent worldwide each year, with 97 percent of smartphone users in the U.S. using texts regularly — making […]

Perhaps you’ve been running a successful “solopreneurship” for years, making a good living, but working your hind end off because you’re responsible for all tasks involved. If that sounds familiar, you’re far from alone. Some 23 million firms are classified as “non-employers,” a category making up 80.4 percent of all firms in the U.S. That […]