Facebook's IPO dismally failed to keep up with most estimates of closing day share prices but Zuckerberg still ranks among the country's richest. So what powerful lessons are to be picked up from the fiasco by small business owners and entrepreneurs?
Mark Zuckerberg has already lost more than $2 billion since Facebook went public. Luckily he can clearly afford it after an almost $20 billion windfall last week. However it is clear that there are powerful lessons to be learned here, both for those rushing towards their own giant IPOs and new startups.
For a start this could be a good lesson in how ego and hype can work against entrepreneurs. Being too arrogant and taking on large competitors head on will certainly breed many enemies, enemies who will pop up to burst your bubble at the wrong moment.
After all the talk about Google not catching up to Facebook, Google is still the biggest player. Chrome is now the number one browser and advertising on the search engine keeps growing while Facebook just lost a $10 million ad contract with GM. Perhaps it is wise not to burn your first line of contacts and better to offer more support to advertisers and affiliates who are responsible for generating the bulk of your revenue.
Facebook's IPO certainly shows just how powerful lists are today as the stock certainly wasn't being directly valued on earnings and assets alone. However, net profit is still a major factor that should be the focus of all entrepreneurs, and thanks to outsourcing this is easier to control than ever before.
However, perhaps the most important takeaway here is that the stock's revision by Morgan Stanley and sharp correction since launch seems to have a lot to do with an amended prospectus warning about revenue issues due to the trend towards mobile by consumers.
This means those who want to win in the next months and years and who hope to claim a fraction of "Zuck’s" wealth need to be focused not just on content and social media, but mobile apps, mobile search and vanity numbers.
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You've picked out your perfect vanity toll free number. It's available and now you're ready to place your order. But you have one final question. How long will you have to wait before the vanity number is available for you to use?
Where is Facebook's stock going to top out at today?
In the interest of keeping your Google audience clicking toward your store and your service, holding down that position and keeping the first page on the searches speak more volumes and spark more sales than a Twitter, LinkedIn, Facebook or yellow pages section combined. That’s just simple business and strong reputation management. But what you see, and more importantly, what your customers see is not the same as what Google sees through the eyes of its constantly-shifting and ever-altering algorithms._large.JPG)
In an effort to spur more marketing and more usage of the social network for business, Facebook has followed the recent lead of search giants, Google and Bing, in sharing with brand owners what they need to do to increase 
It’s rumor-time. It almost seems as though history is repeating. Even with technological icon and innovator Steve Jobs having passed on to the next life, the iPhone hype is still as strong as ever. Even with Apple showing ridiculous earnings for the first quarter of 2012, an amount that could outweigh the GDP of entire countries pound-for-pound and blow-for-blow, we’ve got the whole thing with an Apple employee “accidentally” leaving behind a prototype for a new model. And with rumors of patents and processors flying around, not to mention a silence seeming similar to that “calm before the storm” kind of thing, we’re in that whole should I-get-the-4S-because-I’m-lonely-and-need-Siri’s-attention vs. the-should-I-wait-it-out-save-up-my-pennies-in-the-piggy-bank-and-pitch-a-tent-outside-an-Apple-store-for-the-iPhone-5-dichotomy.
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Facebook and Microsoft are teaming up to take on search giant, Google. What does this mean for your marketing and branding efforts?
The social media bubble has ballooned to zeppelin girths spanning the skies above the information super-highway. In the state of things, social media may be bigger than the Internet itself. According to Gary Vaynerchuk, author of “The Thank You Economy”, there is a large global shift in the way we communicate. This change in how we communicate affects how we conduct business, reach out to others and the way we approach our ad campaigns.
