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Category Archives: Communication

When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their preferences and viewing and buying habits, and to take full advantage you’ll want to strategize your messaging accordingly. Some 77 percent of Americans now own […]

When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales and marketing strategies until you know who your customers are. Conversely, fully understanding your customers can be difficult until you start generating significant sales. That’s […]

Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all info searches will be conducted by voice as of 2020, predicts ComScore, and to make that happen 55 percent of all U.S. households are expected to own a house speaker […]

From a consumer perspective, it’s called smartphone addiction. From a call marketing perspective, it’s called opportunity. Consumers worldwide have become dependent on smartphone usage to help them optimize each day. For example, Deloitte recently found more than a third of global consumers check their phones within five minutes of waking each day, while a full 20 percent check their phones […]

Customer experience, or CX, is a major catchword for small businesses this year, largely because it’s so crucial to competing in today’s business environment. The idea isn’t really new: It refers to businesses’ efforts to enhance interactions with customers so they keep coming back for more. But these days the concept has expanded to encompass […]

If you’re a solopreneur preparing to launch an email marketing campaign, one of your first tasks will be pulling together a list of subscribers. That isn’t always easy when you’re starting from scratch — yet it’s well worth doing correctly. Email can be a low-cost and extremely effective form of marketing, especially when combined with […]

Will the telephone ever disappear as a form of communication? Not in our lifetimes. Analysts contend there’s no way the digital word will ever replace voice-to-voice contact, especially when it comes to discussing complex or emotional subjects. Certain demographics still prefer the phone for all their customer service functions, while others recognize a strong preference […]

If you’re planning to launch an email marketing campaign, you may be in the market for email marketing software that can take care of a lot of the heavy lifting. One recent study of U.S. companies using marketing automation found that email marketing technology is the biggest category, used by 82 percent of respondents compared […]

The ability to provide your customers pleasant and rewarding business experiences is rapidly becoming a competitive differentiator. In a recent survey of B-to-B companies, for example, 43 percent of respondents rated customer experience as more important to their business strategies than products or price; authors expect that percentage to hit 50 percent by 2020. What […]

Want to make your business even easier to contact? Think about securing a vanity toll-free number that features an easy-to-remember sequence of numbers, words or a combination of both. Research shows consumers are significantly more likely to remember vanity 1-800 numbers than numeric toll-free numbers, and 58 percent more likely to retain them when compared to […]