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Category Archives: Business Growth

If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of all your own business decisions can, of course, be rewarding, exciting and profitable. But research shows the time and dedication involved can also lead to […]

When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales and marketing strategies until you know who your customers are. Conversely, fully understanding your customers can be difficult until you start generating significant sales. That’s […]

Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all info searches will be conducted by voice as of 2020, predicts ComScore, and to make that happen 55 percent of all U.S. households are expected to own a house speaker […]

Before your business embarks on a marketing plan, you need to zero in on its unique selling proposition — the factor that helps it stand out from most of its competition. Taking time to identify exactly how you want to be different (and what you wish to be known for) allows you to structure your […]

As a small-business owner, you’re constantly pulled in different directions, with myriad responsibilities and decisions to be made on a daily basis. As a result, you may feel like marketing is the least of your worries, that you lack the time to create and implement a full-fledged campaign for driving in more sales. Of course, […]

Effective branding is a common goal for many businesses, and for good reason. Creating positive brand elements in consumers’ minds can pay off in terms of how your company is perceived and remembered — establishing credibility (or not) and ultimately determining whether they choose to buy from you. And you need to understand that your […]

One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective call marketing campaigns). That’s because phone numbers linked to meaningful words or number sequences optimize functions in the brain that help us remember who to […]

Recently, Custom Toll Free was contacted by ClickTime.com an online timesheet management tool with a great article they were willing to share on how to create a keyword list.  After reviewing the excellent step by step write-up on creating the best keyword list (that actually works), we were thrilled to be able to share the […]

So maybe you have great ideas for promoting your business via email blast marketing, but you’re unsure at what time of day and how frequently you should be sending the emails. Email campaign timing could be crucial, since studies show the average email user worldwide sends and receives some 225 messages daily. To cut through that morass and optimize […]

Back in the day, salespeople across industries wore themselves out cold-calling customers who had little to no interest in their products or companies. Fortunately, the advantages of digital marketing (combined with customer disgust over in-your-face sales tactics) have changed all that, and now companies are getting much more bang for their buck through inbound marketing. […]