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Without a strong brand image and a unified brand, your business does not have a solid foundation to grow on. We all know the story of The Three Little Pigs and what happened to the homes made out of straw and sticks! Core to building a solid brand is making sure your Internet domain name, toll free vanity number, and business name all match and blend together. If they are different, you will find that you are losing a lot of business from customers who can’t find you and come across your competition instead.
Not having a domain name that matches your business name can be an easy mistake for new entrepreneurs and small business start ups. However, it can also be an extremely expensive one, not only from having to secure different Internet domain names, or toll free numbers, or changing your business name, but also in terms of new research that will need to be done and redrafting marketing campaigns.
So before you go too deep into the planning stage of a new venture or spinning off a new division, make sure you can reserve and secure the appropriate matching business name, vanity number, and Internet domain names. Just making sure that they are available isn’t enough. Hundreds of new businesses and websites are created each day. Lock in your Internet domain name early if you want to succeed.
Another factor that is often overlooked by those rushing to register new companies and web domain names is checking to see whether your proposed business name is in use in another state or has been used recently. If the name has been taken, you may want to spend time checking out the reputation of that company name. The last thing you want is to secure a new Internet domain name and launch a business only to find that one with a similar name was just shut down for fraud!