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Customer experience, or CX, is a major catchword for small businesses this year, largely because it’s so crucial to competing in today’s business environment. The idea isn’t really new: It refers to businesses’ efforts to enhance interactions with customers so they keep coming back for more. But these days the concept has expanded to encompass […]

It’s safe to say the majority of inbound marketers these days rely on mobile ads to drive leads. That’s not surprising given that the number of mobile phone users worldwide is expected to surpass 5 billion by next year, while annual calls to business via smartphone should reach 162 billion when factoring in responses from search (paid and organic), […]

Trying to capture young Americans with your inbound marketing efforts? You may be missing opportunities if you don’t look into the possibilities of social media platform Snapchat marketing. Last year Statista reported 83 percent of Americans 12 to 17 and 79 percent of those 18 to 24 were active users of the seven-year-old photo-sharing chat app, making […]

If you’re trying to establish a recognizable brand for your business, strategic use of social media can be a good way to go about it. That’s especially true for small businesses with modest marketing budgets. Your social media branding campaign can be simple or extravagant depending on the extent of your resources, but either way, […]

Good news for business owners suddenly finding the season upon them — it’s not too late to assemble a holiday social media campaign aimed at adding jingle to your pocket. In fact, mid-November tends to be the most popular launch time for such campaigns. If you’re not making the most of social media tools, you’re missing out on a […]

So maybe you have great ideas for promoting your business via email blast marketing, but you’re unsure at what time of day and how frequently you should be sending the emails. Email campaign timing could be crucial, since studies show the average email user worldwide sends and receives some 225 messages daily. To cut through that morass and optimize […]

When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the narrative that gets to the point of whatever you’re trying to accomplish. It’s the bottom line, the crux of the matter, the heralding of trumpets […]

Back in the day, salespeople across industries wore themselves out cold-calling customers who had little to no interest in their products or companies. Fortunately, the advantages of digital marketing (combined with customer disgust over in-your-face sales tactics) have changed all that, and now companies are getting much more bang for their buck through inbound marketing. […]

If you’re targeting your call marketing campaign toward the millennial market, certain strategies are bound to be more effective than others. A great deal of research has been focused on the needs, wants and preferences of consumers now between the ages of 22 and 40, and savvy businesses are paying attention when it comes to […]