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With 2016 well underway, the social media strategy you set at the beginning of the year is hopefully doing its job. But social media isn’t just a set-it-and-forget-it plan. You need to stay up to date on the latest trends and engage with your audience to grow your business. Now is the time to give […]

Did you know that stories of bad customer service reach more than twice as many ears as those of good customer service? When word of mouth has that much power, your company’s reputation is in the hands of the customer. So how do you make sure your customers always receive stellar service? You create a […]

Do you know how effective your online ads are? What if you could use Facebook ads to attract customers to your brick-and-mortar store? Well now you can. Facebook ads can now use people’s phone location services to track when people walk into your store after seeing an ad. These new Local Awareness ads will now […]

Jeni Britton Bauer is an award-winning cookbook author, but that’s not where she got her start. Before she turned her talents to ice cream, she wanted to make perfume. She spent her days mixing up perfume concoctions like Birch & Marshmallow and Wildberry Lavender before stumbling upon her first ice cream experiment. Bauer mixed cayenne […]

With the technology we have today, it’s hard to believe that early phone calls required an operator who would manually connect you to another phone line. And even though we’ve come a long way, telecommunication continues to evolve and shape the way we communicate, especially in business. Telephones made it easier for businesses to communicate with […]

“I don’t want my business to grow,” said no one, ever. Of course you want your business to grow and develop, but you need some talented employees to make it happen. It can be difficult to match compensation, benefits and facilities with big corporations, but a small business has other things to offer prospective employees […]

Unless you’ve been living under a rock for the past few weeks, you’ve heard of Pokémon Go. This recently released game flooded the mobile app market, but it’s doing a lot more than just keeping the kids entertained. This game is having real-world effects on small and local businesses around the country, according to TechCrunch. “Pokémon […]

All small businesses have one common goal in mind: growth. But growing your business isn’t as simple as making more money. You have several priorities and values to keep in mind including customer relationships, quality employees and consistent product offerings. You also need to balance your growth plans with your existing revenue. Before you attempt […]