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Want to make your business even easier to contact? Think about securing a vanity toll-free number that features an easy-to-remember sequence of numbers, words or a combination of both. Research shows consumers are significantly more likely to remember vanity 1-800 numbers than numeric toll-free numbers, and 58 percent more likely to retain them when compared to […]

As a business owner, negative customer feedback can be a tough pill to swallow. But since there’s no way of pleasing everyone, it’s almost inevitable. The key is to be wide open to such comments, then to handle them carefully, making customers feel heard, resolving as many of their complaints as possible and viewing all feedback […]

If Edison were alive today, he’d likely be aghast at the leaps and bounds made in telephone communications since his time. Imagine his reaction the first time someone introduced him to Siri, included him in a video chat or tried to explain the concept of the cloud. But even modern-day technophiles might be impressed with […]

If you’re a marketer thinking “mobile first” to capture the attention of smartphone and tablet users, you’ll want to apply some strategy toward mobile storytelling. Powerful stories can go a long way toward building relationships with your audiences. The best ones are able to move beyond superficial messages to earn a response from customers, who […]

Throughout history, small businesses have been trying to find the most effective methods to communicate with their customers. However, even just a decade ago, technology was quite primitive compared to what is available today. Back in the day, word-of-mouth was the most effective and trustworthy form of communication. Today, everything is different, thanks primarily to […]

With the constant changes in technology and the marketing industry, it seems like various marketing tools go in and out of style quickly. But certain tools continue to stand the test of time, bringing success to companies over and over again. Let’s take a look at some of these tools and explore why they’ve been […]

A business buzzword among multiple industries today is “friction,” and companies are focusing on how it can be eliminated from customer interactions. The word refers to virtually anything bound to slow down or irritate consumers in our increasingly fast-paced, technology-enabled world. And its reduction is being applied to everything from sales to e-commerce to customer […]

Even with all the high-tech communication options available, successful salespeople often prefer one of the most traditional — phone calls. Why? Because incoming calls still offer some of the highest conversion rates on record. That makes sense given that such callers are present, already interested in your product and apt to be impressed by your […]