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First impressions are tough, especially over the phone. When a potential customer calls your main line, you want to make sure you give your best service, so it’s important to finetune your company’s greeting. Handling a call correctly could mean the difference between a new client and a missed opportunity. Here are a few tips […]

Keeping up with news is challenging and time consuming, especially in an industry that’s constantly changing. But staying current with the latest marketing trends can bring your brand up to speed. So how do you cut through the clutter and research to find the most helpful information? Here’s how: Subscribe to online journals and publications […]

With advanced algorithms and other digital tools that determine everything from your customers’ salary to their food preferences, it may feel like robots are running the marketing world. Don’t believe it. Sure, business is a science, but it’s also still an art. The corporate world may be lulled into believing machines can solve every business […]

When you started your small business, you probably didn’t think it would be like having kids. You’ve watched your pride and joy grow up, but eventually it comes time to let go. You let your children go off and live their lives, just like you let your employees help you grow your business. There comes […]

If you put in the miles to train for a marathon, you’ll want to be confident that your training is going to help you get to the finish line on race day. The same is true if you’re investing time and money into your company’s marketing. You deserve to know if your efforts are working. […]

As a small business, one of your biggest challenges is getting your employees excited about your brand. If your employees aren’t on board, how can you expect your customers to be? Make sure your employees know the value of your company with a daily standup meeting. These are short meetings that will inspire the people within […]

One of the greatest advantages of a vanity toll-free number is the ability to produce higher lead volumes. You’re looking to turn prospects into customers, so as these leads enter your sales funnel, it’s important to manage them effectively. Here are four tools to help you successfully increase conversion rates on your inbound phone leads: […]

As a small business owner you can sometimes feel you’re treading water just to stay afloat — responding to the challenges of each day rather than setting goals for the future. But recent research shows taking time to brainstorm and write down a vision for your business can be a huge indicator of motivation and productivity, especially if […]

As a company conducting both face-to-face and over-the-phone interactions with clients and customers, you know the importance of hiring a skilled administrative professional. The person who sits at the front desk serves as the first impression of your company to anyone walking through your office door. The moment they enter, this person represents your entire […]

As a small business owner with a jam-packed to-do list, customer communication may not always be top of mind. But it’s important to remember that a positive relationship with your customers is the key to business success. A little time and care invested into your customer communication strategy can go a long way. Here are […]