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Even with all the high-tech communication options available, successful salespeople often prefer one of the most traditional — phone calls. Why? Because incoming calls still offer some of the highest conversion rates on record. That makes sense given that such callers are present, already interested in your product and apt to be impressed by your […]

Small businesses are not usually known for their expansive advertising budgets. The problem is, however, that they must advertise to get people in their doors spending money, which can create a kind of chicken-or-the-egg scenario. Aside from attracting clientele and driving sales, a solid ad campaign can help establish and maintain your business identity, build […]

If your business is striving for a stronger market presence, better customer recognition and increased response rates, you could be missing out on one important tool. A vanity toll-free number establishes instant prestige among consumers and makes it easy for them to remember how to reach you. After all, studies show that when you advertise […]

As a start-up company, it’s no secret that you’re working with limited resources. Getting off the ground and building your customer base on a budget can be a tricky challenge, so before you go throwing money at big-shot marketing and design tools, consider a cheaper way of boosting your business. Several budget-friendly business tools are […]

It’s no secret running a small business can take an enormous amount of hard work, energy and fortitude. The down times can even be somewhat soul crushing. But successful entrepreneurs are able to overcome all that and focus on the positive without the negative aspects becoming too debilitating. Recent research draws strong links between the ability to […]

If you’ve already launched your small business and all seems to be going well, you might assume you’re on the right track. But research shows the longevity of small businesses can be tracked to factors that go far beyond simply having the right products or services. Improve your odds of success by considering whether you’re […]

If you’re an employer not offering staffers solid opportunities for professional development, you may want to do some rethinking. Eighty-seven percent of millennials say such workplace offerings are important to them, since they identify their jobs as opportunities to learn and grow. In the same 2016 Gallup study, 59 percent call such development an “extremely […]