No small business should be without a blog. Having a relevant and interesting blog should be a crucial component to any Internet marketing campaign. However, maintaining, managing, and contributing relevant and useful content and staying ahead in your industry can prove to be a challenging and overwhelming task. To understand this further, we first need to review how users search for information on the web.
Think about it. When you want to look something up or want to know more about something, what do you do? Where do you go? The Internet, of course. We all do it like it’s second nature today. So when users do a simple Yahoo or Google search, they are looking for information. It’s all about data and how quickly data can be achieved. This is how the large percentage of users search for information. Then, those users searching for a particular topic or information often times turn into buyers.
Now that you are armed with this information, take a look at your website. Does your site offer information and data as well as specific products or services? The phrase “one stop shopping” certainly applies here. What is the vital element missing in your website? You may have the products or services they are looking for, but do you have data and information as well? Today it’s all about dive deep data and your website should have it.
So how do you incorporate data and information on your website? This is where starting a small business blog can help. But remember that starting a blog is not the same as designing and posting content to call it a blog. Maintaining and managing a blog requires a great deal of time and effort. You need to become an expert in your industry:
1. Arm Yourself with Material
Before you start your blog, keep in mind that you will need to begin posting content right away. Therefore, it may be a good idea to brainstorm some topics, research ones that are trending within your industry, and be creative in how you spin off your content to reflect your products and services…without being too salesy, of course. Analyze keywords and study your competition. Remember, the trick is to choose a keyword that has a potential to be competitive in the future.
2. Blog Design
The design and organization of your blog is just as important as your website design. In fact, the two should go hand in hand. It is easy for new entrepreneurs and bloggers to get carried away with images, ads, widgets, etc. The moral of the story here? Less is more. You want your blog to be appealing, attractive, and eye-catching, but keep it professional at the same time.
Keep in mind that the blog’s technical capabilities are also an important factor. Basically the more unnecessary items on your website, the worse off you’ll be because these often slow and bog down your site, frustrating your visitors and users. Basically, you need pay attention to the design as well as the other technical aspects of your blogs. Though it is not as complicated as ecommerce websites, the design also plays an important role in your small business blog.
3. Be Consistent with Tone and Voice
Do you plan to create a blog that features purely informative articles or do you want your blog to have more of a conversational tone? The beauty of starting your own small business blog is you can choose whatever tone, style, and voice you choose…just keep it consistent. Your audience will get accustomed to your tone and voice and will expect that to be consistent throughout your articles.
4. Keep it Relevant
This is the worst kind of mistake you can make as a small business blogger. If you are selling technological or electronic gadgets and devices, then your blog shouldn’t focus on politics. Keep it relevant. Remember your target audience visits your site for information on technology or the type of products you manufacture and sell. They will be disappointed if they visit your site for information and data on technology but can only find your political views. They will lose trust and loyalty very quick. Stick to what your business focuses on and nothing more.
5. Keep it Regular
The last key component to starting and maintaining a successful small business blog is regularity. You should be posting new, fresh, relevant content on a regular and consistent basis. This could be anywhere from once per week to five times per week. Whatever your blogging schedule is, keep it up and keep it regular and consistent. This is key to steady and consistent traffic and a happy, engaged audience.
Finally, starting a blog is a big deal, but maintaining and managing it is another. It may take some time to generate and attract a loyal and faithful audience, but once you do, your small business blog will no doubt become one of the greatest assets to your site…and even help you generate leads and sales!