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If your company’s toll-free number isn’t enabled for text messaging, you could be missing out on an important channel for customer communications — especially millennial communications. As of 2015, a whopping 189 trillion text messages were being sent worldwide each year, with 97 percent of smartphone users in the U.S. using texts regularly — making […]

Perhaps you’ve been running a successful “solopreneurship” for years, making a good living, but working your hind end off because you’re responsible for all tasks involved. If that sounds familiar, you’re far from alone. Some 23 million firms are classified as “non-employers,” a category making up 80.4 percent of all firms in the U.S. That […]

Marketing industry analysts say chatbots are the new apps, and this year the talkative online tools are slated to make big inroads into increasing efficiency within customer service functions. More than 30,000 branded chatbots hit the market last year, reports industry news site Venture Beat, and this year the tools are expected to become far more […]

Hiring a business coach can go a long way toward helping you recognize the gaps in your business strategy and solve workplace issues. That said, finding a coach you can trust who clicks with your personality, fosters a working partnership, has expertise in your specific needs and is effective in helping you reach your goals can […]

The ability to provide your customers pleasant and rewarding business experiences is rapidly becoming a competitive differentiator. In a recent survey of B-to-B companies, for example, 43 percent of respondents rated customer experience as more important to their business strategies than products or price; authors expect that percentage to hit 50 percent by 2020. What […]

Want to make your business even easier to contact? Think about securing a vanity toll-free number that features an easy-to-remember sequence of numbers, words or a combination of both. Research shows consumers are significantly more likely to remember vanity 1-800 numbers than numeric toll-free numbers, and 58 percent more likely to retain them when compared to […]

As a business owner, negative customer feedback can be a tough pill to swallow. But since there’s no way of pleasing everyone, it’s almost inevitable. The key is to be wide open to such comments, then to handle them carefully, making customers feel heard, resolving as many of their complaints as possible and viewing all feedback […]

If Edison were alive today, he’d likely be aghast at the leaps and bounds made in telephone communications since his time. Imagine his reaction the first time someone introduced him to Siri, included him in a video chat or tried to explain the concept of the cloud. But even modern-day technophiles might be impressed with […]

If you’re a marketer thinking “mobile first” to capture the attention of smartphone and tablet users, you’ll want to apply some strategy toward mobile storytelling. Powerful stories can go a long way toward building relationships with your audiences. The best ones are able to move beyond superficial messages to earn a response from customers, who […]