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With advanced algorithms and other digital tools that determine everything from your customers’ salary to their food preferences, it may feel like robots are running the marketing world. Don’t believe it. Sure, business is a science, but it’s also still an art. The corporate world may be lulled into believing machines can solve every business […]

When you started your small business, you probably didn’t think it would be like having kids. You’ve watched your pride and joy grow up, but eventually it comes time to let go. You let your children go off and live their lives, just like you let your employees help you grow your business. There comes […]

If you put in the miles to train for a marathon, you’ll want to be confident that your training is going to help you get to the finish line on race day. The same is true if you’re investing time and money into your company’s marketing. You deserve to know if your efforts are working. […]

As a small business, one of your biggest challenges is getting your employees excited about your brand. If your employees aren’t on board, how can you expect your customers to be? Make sure your employees know the value of your company with a daily standup meeting. These are short meetings that will inspire the people within […]

One of the greatest advantages of a vanity toll-free number is the ability to produce higher lead volumes. You’re looking to turn prospects into customers, so as these leads enter your sales funnel, it’s important to manage them effectively. Here are four tools to help you successfully increase conversion rates on your inbound phone leads: […]

As a small business owner you can sometimes feel you’re treading water just to stay afloat — responding to the challenges of each day rather than setting goals for the future. But recent research shows taking time to brainstorm and write down a vision for your business can be a huge indicator of motivation and productivity, especially if […]

As a company conducting both face-to-face and over-the-phone interactions with clients and customers, you know the importance of hiring a skilled administrative professional. The person who sits at the front desk serves as the first impression of your company to anyone walking through your office door. The moment they enter, this person represents your entire […]

As a small business owner with a jam-packed to-do list, customer communication may not always be top of mind. But it’s important to remember that a positive relationship with your customers is the key to business success. A little time and care invested into your customer communication strategy can go a long way. Here are […]

In today’s constantly changing business environment, it can be hard to set yourself apart from your many competitors. With millions of brands vying for attention from consumers, your brand needs to be different in order to grow. Your marketing efforts should communicate your company’s culture, values and promise in order to show your brand’s true […]

You can click through and skim thousands of misleading articles each day about how to grow your company with “simple marketing tips,” but after a while, marketing experts shouting proof of their success starts to get old. Don’t let these clickbait articles deceive you. Spend an hour a day using these five tips to help […]