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July 22nd, 2014

Small Business, Entrepreneur, Content Marketing, Social Media Marketing, Toll Free Number, Toll Free BenefitsInternet marketing has introduced small businesses to several effective ways to attract new customers and keep loyal customers engaged. Content marketing may be the most cost effective Internet marketing strategy of all…and you’ve finally got it figured out. You or an assigned team member consistently posts compelling and informative content to your small business website or social media platform to interact with customers. Your content is interesting and helps your audience solve problems, and even touch upon how your products and services can help improve their lives. You’re doing everything right, right? Sure…but what if after all your hard work, your content marketing strategy has one potentially major flaw: no one reads.

Why Content Marketing May Not Be the ONLY Answer

Content marketing can be strenuous for small business owners. It is difficult to always keep on top of the trends and continuously create new, fresh, and compelling content that website visitors expect to see on a regular basis. Most small business owners and entrepreneurs do not have the time or the resources to devote to content marketing.

On the other hand, not all website visitors have the time or patience to sift through dozens of content pages to find the answers to their questions and the solutions to their problems. Some may not even be technically savvy to do so. So, where do these types of website visitors turn?

You got it…a toll free number.

The Toll Free Number Approach to Content Marketing

Look at a toll free number as a more expedient way to run a content marketing program. Instead of website visitors spending minutes trying to find the content or answer they need to solve problems or answer questions, they can simply call your toll free number and ask one of your customer service experts a question or two.

Prospective and regular customers pressed for time prefer to get the answers to their questions quickly, which is one of the many benefits a toll free number offers your customers. Moreover, a toll free number ensures your customers receive accurate answers that include current information and gives callers and prospective customers the option to speak to a live person.

The Partnership between Content Marketing and a Toll Free Number

Toll free numbers and content marketing do not have a mutually exclusive relationship. In fact, the two marketing ideas work well together to attract new business and retain lifelong customers. Acquiring a toll free number fills in the content marketing void caused by website visitors who do not want to spend much time searching for information. Your small business can promote your toll free number on the home page by specifically targeting website visitors who want immediate answers to their questions. A toll free number increases the effectiveness of your small business content marketing program.

We Can Help You Acquire the Right Toll Free Number

The team of experts at Custom Toll Free can help you find the toll free number that best promotes your small business. We work together with small business owners to create memorable numbers that roll off the tongues of their customers. Find out how a toll free number fills your content marketing void by contacting us online or by calling our toll free number, 1-800-CUSTOMIZE.



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Toll Free Benefits |
July 18th, 2014

Small Business, EntrepreneurBeing an entrepreneur comes with a certain territory, a set of expectations, and a certain personality to be successful. Of course, entrepreneurships all have their own methodologies and personalities that go into operating them, not to mention industry, but one thing is certainly in common: Being an entrepreneur means making the most out of every day.

We get it. As an entrepreneur you have those “slump” days where you maybe don’t feel like making that phone call, or sending another email, or spending another minute looking at your laptop or tablet screen. Every entrepreneur has days like this. But, at the end of that day, we still have to conduct business. So how can you ensure that you get the most out of every day?

Start the day off right. It’s true that starting the day off right can make all the difference. This could mean getting up early, exercising, having a good breakfast, review your calendar, and just mentally prepare for the day. Whatever gets you going in the morning, focus on that and make it your goal to start every day off just like that.

Find your motivation. Struggling to get up early each morning? Find out what motivates you to get out of bed. Maybe you have a pet that makes sure you are out of bed at a certain hour. Maybe it’s setting the alarm on your phone to your favorite song, or one that makes you feel good. Maybe you leave post-it notes on your nightstand or next to your bed for you to read first thing the next morning. Maybe it’s the sound or smell of freshly brewing coffee. Whatever motivates you to get out of bed, make it happen.

Get organized. If this works for you, you can spend each morning over coffee or your nutritional breakfast getting organized. Some entrepreneurs claim they can’t focus until they feel organized, whether that is mentally or physically. Maybe this means organizing your work space, or cleaning up old emails from your inbox. Even just spending a few minutes getting organized each morning will give you that little boost of accomplishment to set the tone for the rest of the day.

Prepare the night before. If you are more of an evening entrepreneur than a morning entrepreneur, why not spend the evening before planning for the next day? This may mean leaving a to-do list before you leave the office, organize your work space for the next morning, or focusing on something that motivates you before you go to bed. Studies have actually shown that whatever information or activity you spend doing the night before can carry through to the next morning.

Of course, we can’t control it all…but as entrepreneurs, we would like to. However, there are always going to be obstacles, challenges, and just things that go wrong. We can’t always avoid them, but we can choose to make the best out of them and learn from them. Each and every entrepreneur has his or her own personality, working and learning style, and ways they go about doing business. The key here is to find out what makes your entrepreneurial mind “tick”, and how to go about boosting that to make the most out of every day.


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Uncategorized |
July 17th, 2014

Small business, Toll free numbers, Vanity numbers, Toll free benefitsMost small business owners have a myriad of tools at their disposal to help them with operations. The tools level the playing field between the entrepreneur and large corporations. However, the tools used by small business owners can be overwhelming. From intricate accounting software to extensive content marketing programs, small business owners stretch their time and themselves thin. Acquiring toll free numbers allow small business owners to streamline small business tools, while improving the bottom line.

What is a Toll Free Number?

Many small business owners associate toll free numbers with 1-800 or 1-888 exchanges. The calls route to a centralized location where several people answer different extensions to talk with customers. Over the past decade, toll free numbers have morphed into vanity numbers that provide small business owners with more benefits. Vanity numbers attempt to capture the phrase that best identifies the small business. For example, a bank that promotes high interest rates on savings accounts should consider the toll free number 1-888-INTRATE.

Small Business Benefits

Small businesses benefit from toll free numbers for a number of reasons. Toll free numbers establish credibility with prospective customers who need to build enough trust before they do business with you. Toll free numbers stick in the minds of customers who remember the catchy phrases and pass them on to friends and family members. An increase in overall customer recognition translates into more small business traffic. Small business owners benefit from vanity numbers because of increased conversion rates, which increase revenue and augment the return on your marketing dollars.

How Toll Free Numbers Streamline Small Business Tools

Imagine running a promotion and not having to invest in small business tools that plan, set up, and operate the promotion. One or two toll free numbers devoted solely for running a promotion help you acquire customer information and process financial transactions. You do not need to hire extra staff, spend money on display racks, or invest in a payment processing system.

Another way toll free numbers streamline small business tools involves customer service. Toll free numbers are the tried and true ways of handling customer queries. Select the best customer service professionals to answer the toll free numbers and eliminate the need to establish a separate area of your store for handling customer complaints or answering customer questions.

Small businesses typically operate on shoestring budgets. Money misplaced in one facet of running a small business can make the difference between profit and insolvency. Eliminating small business tools saves you money that you can reinvest in other operational areas. Toll free numbers replace numerous business tools and reduce your monthly expenses.


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Toll Free Benefits |
July 15th, 2014

Branding, Toll Free Numbers, Small Business, Vanity NumbersToll free numbers provide small business owners with several benefits. The catchy phone numbers build instant credibility among prospective customers who need to trust you before they work with you. Toll free numbers also establish customer recognition of your business, as well as provide you with a higher return on your marketing investment. However, perhaps no other benefit brings more to a small business than the relationship between toll free numbers and branding.

What is Branding?

Branding is a marketing term that small business owners often misinterpret. According to the American Marketing Association (AMA), branding is the "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Some professionals and entrepreneurs would argue that branding is also a feeling or reaction that is stimulated from an audience. For small businesses, branding involves establishing something that separates them from the competition. One tried and true way of doing this is by acquiring toll free numbers.

Know Your Brand

You cannot link your brand with toll free numbers until you understand your brand identity. Is your small business noted for making people feel at home? Do you offer specials and deals that create a local or virtual buzz? Has your superior customer service defined your small business? Recognizing your brand also means identifying your product and service strengths. For example, a florist shop may sell a wide variety of flowers, but customer reviews consistently praise the quality of the red roses. With red roses identifying the florist brand, one of the toll free numbers used can be the memorable 1-800-REDROSE.

Matching Your Toll Free Numbers with Your Brand

After identifying your small business brand, the next step requires you to match the brand with a catchy toll free vanity number. Branding falls flat on its face whenever you devise toll free numbers that have nothing to do with your small business brand. Customers quickly attribute strong toll free numbers to your small business brand. An Asian restaurant known for its delectable egg rolls can use the vanity number 1-800-EGGROLL. A local automotive shop that specializes in oil lubrication jobs should consider the catchy toll free number phrase 1-800-OILLUBE.

If you treat your cusotmers like royalty, then identify your brand by establishing a toll free number that customers associate with your excellent customer service. The possibilities of acquiring powerful toll free numbers are as endless as the depth of your imagination. However, you must ensure you match the toll free numbers with your branding theme.

Custom Toll Free has helped dozens of small businesses identify their branding strategies and then link their brands to compelling toll free numbers. The results increase small business revenue by attracting new customers and develop and strengthen repeat business. Contact us today to learn more about our enhanced toll free services.



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Toll Free Benefits, Vanity and Branding |
July 10th, 2014

Small Business, Toll Free Number, Vanity Toll Free, Toll Free benefitsWith temperatures soaring and the humidity taking its toll, many small businesses enjoy an increase in business during the summer months as vacations, day trips, and the urge to just get out is in the thick, humid air. In addition to escaping the heat, consumers also have more free time to peruse your selection of products and services. So, with the heat on, it's time your small business acquired a toll free number to handle the influx of eager customers.

Enhanced Customer Service

Nothing kills a business more than not handling a surge in customers. Prospective customers do not want to wait for someone to answer their questions, and regular customers who are used to prompt service may take their business elsewhere, if they detect a lack of focused attention. Acquiring at least one toll free number ensures your small business takes care of everyone.

Establish Brand Identity

Are you able to state your brand message clearly? Most small businesses lack a clearly defined message, which blurs the distinction between them and the competition. To stand out among a crowded field of small businesses, you need a catchy toll free number that compels prospective customers to take action. For example, a landscaping company can utilize the vanity number 1-800-LAWNMOW to establish a strong brand presence.

Toll Free Number Revenue

Adding a toll free number increases small business revenue. One toll free number line takes care of all phone orders. Another line handles customers questions. Answering questions and helping customers solve problems creates demand for your product and services. A third toll free number line can exclusively deal with customer complaints. The best way to gain customers for life is to take care of their complaints. You may add a fourth line to run revenue-driving promotions. The possibilities are endless.

Enjoy the Fruits of Your Toll Free Number Labor

Perhaps the best reason why you need a toll free number this summer is that you deserve some time away from the daily grind of running your small business. What are you going to do with all of the extra revenue? How about doing something you have wanted to do for years: Take a vacation! Get away for a week or so and enjoy the myriad of benefits that come with adding toll free numbers to your business.


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Toll Free Benefits |
July 8th, 2014

Small Business, Toll Free Numbers, Vanity NumbersMany small business owners believe that only large corporate behemoths need toll free numbers. After all, why would a small business of less than ten employees devote one crucial and talented resource to handle incoming toll free number calls? Small business is all about interacting with customers whenever they walk through the door, right? Here's a little secret: toll free numbers can help you do just that.

Easy-to-Remember Toll Free Number

An easy-to-remember toll free number increases new customer referrals and the number of times regular customers visit your store or website. Think about customer referrals. A regular customer tells her neighbor about your small business products and services. After she finishes, the neighbor asks for your small business phone number. Instead of fumbling with a bunch of random numbers or trying to remember the number, your new loyal customer writes down the vanity number that defines your business.

Build Hard to Earn Trust

Prospective customers want your small business to earn their trust before they make a decision to do business with you. The first thing that builds the foundation of trust is establishing a toll free number dedicated to handling customer queries as well as providing solutions. Acquiring one or more toll free numbers gives your small business the competitive edge in online marketing. Customers have to gather many clues to build trust and your small business toll free number is a good start for establishing credibility.

Help Your Customers Relax

Your toll free number immediately puts customers at ease because they can have all their questions answered by a dedicated service professional who answers the snappy toll free number. You’ll be amazed at the disposition changes of customers who typically walked into your small business with apprehension. After spending time learning more about your small business from calling your toll free number or visiting your website, your customers walk into your store or visit your website with ease and comfort, knowing what they want.

Make Your Team Proud!

A toll free number establishes your small business as a unique player in the local market. You can expect your employees to show immense pride in working at a place that has its own toll free number. Small business owners spend countless hours planning ways to boost morale. Acquiring a toll free number is the most cost effective way to do just this. That's amazing!

The Amazing Thing about More Customers

So, you have more bodies walking through your front business door and more visitors surfing your site. What does all this mean? What do you do with this data? It means you have an excellent opportunity to increase your small business sales. The increase in revenue, combined with a higher return on your marketing dollars, equals more profits for your small business. Toll free numbers have proven to be a highly effective way for small businesses to compete with larger companies that devote more financial resources to marketing.

Is There a Sixth Amazing Thing?

There is, if you consider how easy it is to set up a small business toll free number. Custom Toll Free can help you grow your business by finding you’re the right toll free number. Now that you understand the toll free benefits, the time has come to take action. A vanity number makes it easier for customers to remember how to reach you for repeat orders and to tell someone else how to reach you.



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Toll Free Benefits |
July 4th, 2014

Small Business, Entrepreneur, 4th of JulyThe celebration of Independence Day on July 4th is the most significant American holiday. Communities across the United States organize special events to commemorate the principles liberty and freedom. The holiday has so much meaning to Americans that most small businesses close their doors to salute the country's most hallowed day. Unlike what we see on Memorial Day, the Fourth of July takes on a completely different meaning for small business owners.

Reflection. The 4th of July is the perfect time for small business owners to reflect on the connection between the American spirit and entrepreneurial spirit. Many small business owners and entrepreneurs continue to take huge risks to pursue their independence in running a small business. Small business owners and entrepreneurs risk steady and stable incomes, take on employees who depend on small businesses for a paycheck, and even invest a large amount of capital into an entity that has a high risk of failure. The risk is great, but they do it anyways…for independence, and to make a difference.

Community Involvement. No other American holiday brings communities closer together than Independence Day. Both small communities and large cities sponsor festivities that include parades, live music, and of course, brilliant firework shows. Small business owners are the backbone of most American cities and the 4th of July is the best time to reinforce community solidarity. Small business owners and entrepreneurs can sponsor a float or live music act, as well as volunteer their time helping community leaders organize and operate the largest community celebration of the year. Giving back is one of the most important meanings of the 4th of July for small businesses.

Opportunity. Independence Day is an excellent opportunity for small business owners to showcase their products and services. Most community events include booths that sell a wide variety of products or simply provide information about products and services. Information booths provide small business owners with a direct, uninterrupted communication channel with prospective customers. Small business owners and their friendly customer service teams can get the word out about their businesses, without having to spend much of their marketing budgets. Most communities charge affordable fees to rent booth space during 4th of July celebrations.

Small business owners have a lot on their plates, which comes with the nature of the job. They rarely have time to enjoy the fruits of their considerable labors. The 4th of July provides small business owners with the chance to reflect on their entrepreneurial spirit, give back to the community, and spread the word about their small businesses. Like our Founding Fathers, small business owners can be heroes on the 4th of July.



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Toll Free Benefits |
July 3rd, 2014

Small Business, Entrepreneur, 2014 World Cup“Football is the ballet of the masses.” This is the buzz of the 2014 World Cup with Brazil in the reigning lead. Maybe you have been following the World Cup, or maybe you haven’t, but either way, there is something for everyone…including entrepreneurs.

Small business owners and entrepreneurs might be sitting there reading this thinking, “What does the World Cup have to do with me?” It’s simple. Here are three things any entrepreneur can learn from the 2014 World Cup.

Stay Focused. Every team needs goals. Furthermore, each team member needs his or her own goals or action items to contribute to an overall team goal, one that benefits the team, stakeholders, and the organization as a whole. World Cup players each have their own part or position in the game. They perfect their methodologies or craft within that position so when the ball is passed to them, they run with it. The moral here? Know your role, perfect it, and when the ball is passed to you, lead your team to victory.

Play Hard. Small business owners and entrepreneurs know they have to play hard. Playing hard is all about passion, determination, motivation, and drive. World Cup players know what it takes to play hard. Sometimes playing hard might even mean playing with limited resources, or even broken fingers. But they do it for the love of the game. Successful entrepreneurs have the same mentality. Sometimes playing the game might mean getting a little dirty, but the end result is always the trophy.

It’s Not All About the Win, it’s About How You Get There. Of course we all want to win. Winning is an amazing feeling, not to mention a huge accomplishment. But winning isn’t solely about, well, winning. Sometimes winning is about how you get there. Small business owners and entrepreneurs want to meet those sales goals, land that huge account, or finally open up that extra store. Whatever defines “winning” for you shouldn’t solely be about accomplishing goals, but recognizing the journey to getting there. It’s about enjoying the ride.

World Cup players all have one thing in common: they are passionate about the game. Small business owners and entrepreneurs know how hard it is to “play the game”. Resources might be tight, there might be “injuries”, and competition is fierce, but you do it because you love it, and you are passionate about your business.



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Uncategorized |
June 30th, 2014

Small Business, Entrepreneur, Social Media Marketing, AdvertisingJune 30th marks the fifth anniversary of Social Media Day, a day that celebrates the amazing popularity of social media communication. The popular social media platforms such as Facebook, Twitter, and LinkedIn have planned several online events to commemorate the establishment of social media as an indelible part of our culture. While millions of Americans tweet and acquire new Facebook friends, small business owners have several ways to jumpstart their small businesses by implementing social media marketing strategies.

The Importance of Social Media Marketing

A recent study released by the Small Business Administration (SBA) confirms the importance of implementing social media marketing strategies. Over 60 percent of small businesses polled attract new customers through social media communication. Google now incorporates social media pages into its complex search result algorithm, which further validates social media sites. Business owners who create Facebook, Twitter, and LinkedIn pages immediately see the benefits of social media marketing.


Facebook is perhaps the best way to interact with your customers. You can post blogs, moderate forums, and utilize a "Contact Us" link to create open communication with both prospective and lifelong customers. Facebook provides you with a reliable communication channel that includes options to present your business logo. On Social Media Day, you can offer pintable coupons via Facebook that attract new customers to your small business. Facebook also is an excellent platform for running Social Media Day contests that include product giveaways.


Twitter established the pithy way to communicate online. With 140 or less characters, small business owners have a tool to address pressing customer needs. From handling customer complaints to solving difficult problems, small business owners build the type of trust that attracts new customers and engages loyal customers. Twitter is an easy social media marketing tool to set up and it takes little of your time. For Social Media Day, promote your business Twitter account by telling prospective and loyal customers that you plan to spend the day answering their questions and handling their concerns.


Business owners should view LinkedIn as an online version of their small business resume, except the resume prompts other professionals to communicate with you online. Social media marketing via LinkedIn provides many of the same tools offered by other social media sites, such as publishing guest blogs. In addition, the professional's social media site also allows you to join networking groups. For example, small business owners that operate restaurants can join one or more of the restaurant networking groups hosted by LinkedIn. Celebrate Social Media Day by joining a group that helps you network with industry professionals.



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Uncategorized |
June 26th, 2014

Small Business, Small Business Phone System, Communication, Toll Free Vanity Numbers, Toll Free NumbersSmall business owners spend countless hours trying to figure out ways to save money. From ordering less computer or office accessories to cutting down employee hours, small business owners and entrepreneurs often have to choose among several cost cutting options. Some of the options place entrepreneurs in untenable positions that undermine their leadership. However, by reducing the cost of your small business phone system, you not only save money, but you can also bolster your small business brand.

Reducing the Cost of Your Phone System

Two primary factors influence the cost of a small business phone system. First, long distance calls during the day can quickly empty your monthly small business communication budget. You need to find purveyors of specialized products that operate halfway across the globe. Second, the number of phone lines directly impacts phone system costs. Small business owners can take care of both cost issues by implementing a couple of different strategies.

Internet Phone Protocol

Once considered the sole domain of techies, Voice Internet Protocol (VoIP) phone systems have emerged as one of the viable ways for small businesses to cut phone system costs. VoIP systems deliver several advanced communication features through broadband Internet connections. The most common application for this is Skype.

One of the reasons why this form of communication is so popular is because acquiring VoIP does not require small businesses to make many computer hardware upgrades, since most VoIP systems work smoothly on desktop and laptop computing devices. Small businesses report enjoying as much as 80 percent reductions in their monthly phone service bills, with most of the cost savings coming from dramatically lower long distance charges.

The Best Way to Save Money

VoIP may represent the phone system cost savings strategy of today, but a new cost saving, brand-boosting strategy appears to have a very bright future. Toll free vanity numbers provide small business owners several advantages, including lower monthly phone service bills. Instead of dialing a client who lives cross-country from a standard business phone system, you and your team of high achievers can reach clients cheaper via toll free vanity numbers. Moreover, you pay less for multiple toll free vanity phone lines than you pay for standard small business phone lines.

Customize Your Toll Free Vanity Numbers

The key to finding the right toll free vanity numbers lies in leaving an indelible impression on your customers. You want to develop catchy toll free vanity numbers that quickly pop into their minds. Toll free vanity numbers provide your small business with many benefits, especially by helping you earn a bigger return on your investment. Once you earn the trust of a customer, you convert the customer into a lifelong patron who provides a steady stream of revenue derived from the cost of one toll free number.


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Toll Free Benefits |
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