Internet marketing has introduced small businesses to several effective ways to attract new customers and keep loyal customers engaged. Content marketing may be the most cost effective Internet marketing strategy of all…and you’ve finally got it figured out. You or an assigned team member consistently posts compelling and informative content to your small business website or social media platform to interact with customers. Your content is interesting and helps your audience solve problems, and even touch upon how your products and services can help improve their lives. You’re doing everything right, right? Sure…but what if after all your hard work, your content marketing strategy has one potentially major flaw: no one reads.
Why Content Marketing May Not Be the ONLY Answer
Content marketing can be strenuous for small business owners. It is difficult to always keep on top of the trends and continuously create new, fresh, and compelling content that website visitors expect to see on a regular basis. Most small business owners and entrepreneurs do not have the time or the resources to devote to content marketing.
On the other hand, not all website visitors have the time or patience to sift through dozens of content pages to find the answers to their questions and the solutions to their problems. Some may not even be technically savvy to do so. So, where do these types of website visitors turn?
You got it…a toll free number.
The Toll Free Number Approach to Content Marketing
Look at a toll free number as a more expedient way to run a content marketing program. Instead of website visitors spending minutes trying to find the content or answer they need to solve problems or answer questions, they can simply call your toll free number and ask one of your customer service experts a question or two.
Prospective and regular customers pressed for time prefer to get the answers to their questions quickly, which is one of the many benefits a toll free number offers your customers. Moreover, a toll free number ensures your customers receive accurate answers that include current information and gives callers and prospective customers the option to speak to a live person.
The Partnership between Content Marketing and a Toll Free Number
Toll free numbers and content marketing do not have a mutually exclusive relationship. In fact, the two marketing ideas work well together to attract new business and retain lifelong customers. Acquiring a toll free number fills in the content marketing void caused by website visitors who do not want to spend much time searching for information. Your small business can promote your toll free number on the home page by specifically targeting website visitors who want immediate answers to their questions. A toll free number increases the effectiveness of your small business content marketing program.
We Can Help You Acquire the Right Toll Free Number
The team of experts at Custom Toll Free can help you find the toll free number that best promotes your small business. We work together with small business owners to create memorable numbers that roll off the tongues of their customers. Find out how a toll free number fills your content marketing void by contacting us online or by calling our toll free number, 1-800-CUSTOMIZE.
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