We are all aware of the importance of branding. Even without detailed study of branding strategies and techniques, it is clear that those businesses that have developed easily recognizable and highly visible brands are among the most successful corporations that have ever graced the planet. Brands alone create revenues. Besides McDonalds, brands like Donald Trump and the Trump Organization can create instant value and revenues just by putting their name on a project or proposed project. So why is it that when it comes to something as basic as web domain names and toll free numbers, it seems that many companies lose all common sense and branding goes right out the window?