What Is a Vanity Number?

A vanity number (also known as a vanity toll-free number) is a toll-free phone number that doesn’t just consist of random numbers but also spells a word. That is to say: the phone number is, in fact, a number, such as 800-693-7326, but they’re chosen so that the letter values of the phone keys spell out a word: in this case, 800-MY-DREAM. The idea is to have the word be something that is associated with your business and is easy to remember.
What’s the advantage of a vanity number? Think about what you want potential customers to do with your phone number: call it! If someone needs or wants what your business has to offer, you want them to think of you, pick up the phone, dial the number, and get in touch. With a vanity number, that’s easier, and therefore more likely to happen.
First of all, a vanity number is easier to remember. Instead of a random string of digits, it’s a word that says something about what your business has to offer and why they should call you. Since it’s a word, it’s much easier to remember than a random string of digits, because that’s how our brains work. Now, imagine a potential customer picking up the phone and simply popping in your vanity number, versus poking through the phone’s memory or, even worse, digging through scraps of paper in a pocket, purse, or wallet, looking for where he or she scrawled your number and maybe – or maybe not – finding it. Which of those would be more likely to generate a phone call?
Secondly, a vanity number is something catchy that you can incorporate into your advertising and marketing campaigns. A vanity number, like any other business phone number, can and should go into your email signature, your letterhead, the banner on your website, and all of your direct response advertising, but unlike other phone numbers a vanity number actually contributes to name recognition and branding of your company.
These are several of the excellent reasons to start looking for the perfect vanity toll-free number for your business right away!