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If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of all your own business decisions can, of course, be rewarding, exciting and profitable. But research shows the time and dedication involved can also lead to […]

When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their preferences and viewing and buying habits, and to take full advantage you’ll want to strategize your messaging accordingly. Some 77 percent of Americans now own […]

When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the narrative that gets to the point of whatever you’re trying to accomplish. It’s the bottom line, the crux of the matter, the heralding of trumpets […]

When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales and marketing strategies until you know who your customers are. Conversely, fully understanding your customers can be difficult until you start generating significant sales. That’s […]

Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all info searches will be conducted by voice as of 2020, predicts ComScore, and to make that happen 55 percent of all U.S. households are expected to own a house speaker […]

Before your business embarks on a marketing plan, you need to zero in on its unique selling proposition — the factor that helps it stand out from most of its competition. Taking time to identify exactly how you want to be different (and what you wish to be known for) allows you to structure your […]

If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of all your own business decisions can, of course, be rewarding, exciting and profitable. But researchshows the time and dedication involved can also lead to burnout, with […]

As a small-business owner, you’re constantly pulled in different directions, with myriad responsibilities and decisions to be made on a daily basis. As a result, you may feel like marketing is the least of your worries, that you lack the time to create and implement a full-fledged campaign for driving in more sales. Of course, […]

Effective branding is a common goal for many businesses, and for good reason. Creating positive brand elements in consumers’ minds can pay off in terms of how your company is perceived and remembered — establishing credibility (or not) and ultimately determining whether they choose to buy from you. And you need to understand that your […]

One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective call marketing campaigns). That’s because phone numbers linked to meaningful words or number sequences optimize functions in the brain that help us remember who to […]