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From a consumer perspective, it’s called smartphone addiction. From a call marketing perspective, it’s called opportunity. Consumers worldwide have become dependent on smartphone usage to help them optimize each day. For example, Deloitte recently found more than a third of global consumers check their phones within five minutes of waking each day, while a full 20 percent check their phones […]

Recently, Custom Toll Free was contacted by ClickTime.com an online timesheet management tool with a great article they were willing to share on how to create a keyword list.  After reviewing the excellent step by step write-up on creating the best keyword list (that actually works), we were thrilled to be able to share the […]

Customer experience, or CX, is a major catchword for small businesses this year, largely because it’s so crucial to competing in today’s business environment. The idea isn’t really new: It refers to businesses’ efforts to enhance interactions with customers so they keep coming back for more. But these days the concept has expanded to encompass […]

It’s safe to say the majority of inbound marketers these days rely on mobile ads to drive leads. That’s not surprising given that the number of mobile phone users worldwide is expected to surpass 5 billion by next year, while annual calls to business via smartphone should reach 162 billion when factoring in responses from search (paid and organic), […]

Trying to capture young Americans with your inbound marketing efforts? You may be missing opportunities if you don’t look into the possibilities of social media platform Snapchat marketing. Last year Statista reported 83 percent of Americans 12 to 17 and 79 percent of those 18 to 24 were active users of the seven-year-old photo-sharing chat app, making […]

If you’re trying to establish a recognizable brand for your business, strategic use of social media can be a good way to go about it. That’s especially true for small businesses with modest marketing budgets. Your social media branding campaign can be simple or extravagant depending on the extent of your resources, but either way, […]

One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective call marketing campaigns). That’s because phone numbers linked to meaningful words or number sequences optimize functions in the brain that help us remember who to […]

Good news for business owners suddenly finding the season upon them — it’s not too late to assemble a holiday social media campaign aimed at adding jingle to your pocket. In fact, mid-November tends to be the most popular launch time for such campaigns. If you’re not making the most of social media tools, you’re missing out on a […]

So maybe you have great ideas for promoting your business via email blast marketing, but you’re unsure at what time of day and how frequently you should be sending the emails. Email campaign timing could be crucial, since studies show the average email user worldwide sends and receives some 225 messages daily. To cut through that morass and optimize […]