Three Techniques For Improving Business Marketing ROI

Branding

Many new start-ups put off investing in their branding in favor of doing more direct marketing in the belief sheer numbers will pay off. Of course, it really doesn’t matter how terrible your product, service, or business marketing is because you will probably find someone who will part with money for it. However, in order to survive and grow in the current economy, you must operate on higher profit margins and maximize your business marketing ROI. Starting from day one with a great brand, including an easily recognizable vanity number, will not only ensure you see higher closing ratios and be able to charge high premiums for your products, but you can generate thousands in referrals and residual revenues.

Targeting

No matter what industry you are in, there are many forms of business marketing that can produce revenues. However, unless you are making sure you are getting the maximum business marketing ROI, you will lose ground to your competitors. How do you determine your maximum ROI? When you make sure your business marketing brings your product to those who need and want it the most at the exact moment they need it or are looking for it, it will mean higher conversions and the highest returns on your business marketing budget.

Testing

As an entrepreneur or manager these days, you have no doubt already been told that you need or should try out all types of business marketing channels from Twitter and Facebook to direct mail and radio. However, despite all the advice in the world and regardless of your personal hunches and experiences marketing, without testing, you may as well just be gambling. By using toll free numbers for testing, you can now guarantee that you are putting all of your business marketing dollars to their highest and best use.

Image Credit: © Julesunlimited | Dreamstime.com