The Key to Stellar Customer Service

Did you know that stories of bad customer service reach more than twice as many ears as those of good customer service? When word of mouth has that much power, your company’s reputation is in the hands of the customer. So how do you make sure your customers always receive stellar service? You create a culture of customer-focused employees.

Training on a budget

As an entrepreneur or small business owner, you might be lost when it comes to educating your employees on the art of customer service. Luckily, there are so many online resources out there to help you get the training you need. Lynda.com offers online courses and videos to help you learn business, creative and technology skills. The website has several different customer service courses from customer service over the phone to innovative customer service techniques, you’ll find something to enlighten your team. With short and simple one-hour videos, you can share a fresh perspective with your team without reducing productivity.

More tips for an excellent service team

– Empower and engage employees – Even if you have the best customer service skills and training in the world, it won’t matter if your employees don’t care. Consider sending out an employee engagement survey to see how your employees feel. How do they feel about compensation, work conditions and opportunities for career advancement? Happy employees lead to happy customers.

– Implement customer feedback – What good is customer feedback if you don’t use it? And there’s always room for improvement. Give your customers a way to contact you or provide feedback through a CRM tool. Feedback is important to learning how to satisfy your customers. Learn your strengths and weaknesses to improve your overall strategy.

– Treat your customers as a community – You can bring your customers together in various ways like webinars, social media, trade shows, special events and interactive websites. What helpful information do you have to offer? Keep them coming back by sharing relevant and informative content.

We all have a lot to learn when it comes to customer service, no matter our experience level. Keep an open mind and develop a team of customer service employees who are dedicated to satisfying customers through learning and adapting