How to Brand Jack with a Toll Free Number

by: admin , January 22, 2015

Brand ConceptContent marketing and management is all about branding in 2015. Many businesses are still trying to get the knack of content marketing and really trying to nail down a robust strategy.

But what if we told you there is a way to effectively set your branding strategy in stone this year? Here’s how you can brand jack with a toll free number.

What Does a Toll Free Number Have to Do with Branding?

Simple. In fact, the question should be: What doesn’t a toll free number have to do with branding? A toll free number starts with a name. Creating a memorable toll free number is only part of winning the battle, much like your business. A name must remain relevant and retain its meaning for years to come. It’s important to think of your business name and brand all in one.

How to Tie Your Number to Your Brand

Small businesses must establish brand recognition to help them stand apart from the competition. When you think of your business image, that image should tie into a unique and creative marketing message. From there, take that message and create at least one of your toll free numbers around your small business-branding message.

How do you go about this? Start by asking yourself these questions: Do you excel in providing friendly customer service? Are you known for offering high quality products? What solutions does your business provide? Use this message across your brand and toll free numbers.

Put it in Writing…

The changes in Google’s algorithms that we saw at the beginning of the fourth quarter of 2014 sparked a wave of changes that broke the surface in 2015. Content and online marketing strategies are now about quality over quantity. It’s not solely about how much content is on your page or how often you blog. While those are still crucial to an effective online content marketing strategy, quality content that accurately portrays a business’s brand is really where it’s at.

This is another area where toll free numbers can shine. Toll free numbers splashed cleanly across web and blog content, CTAs (call-to-actions), and really tying into demand generation will really boost a business’s brand. Acquiring and marketing a toll free number and avoiding these content marketing mistakes is a sure way to brand jack.

To learn more about vanity and branding, contact the customer support team at Custom Toll Free by calling 1-800-CUSTOMIZE, and brand jack your toll free number today.



© Krasimira Nevenova – Fotolia

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