Choosing the Best Vanity Phone Number for Your Business

by: Custom Toll Free , November 1, 2016

If your business is striving for a stronger market presence, better customer recognition and increased response rates, you could be missing out on one important tool. A vanity toll-free number establishes instant prestige among consumers and makes it easy for them to remember how to reach you. After all, studies show that when you advertise with a good vanity number, you can increase your response rate by anywhere from 12 to 42 percent.

Here are some tips to keep in mind when crafting that perfect vanity toll-free number:

Choose your words carefully

The point of a vanity number is to get potential customers to think about the words, rather than the numbers, so strive to make your word or phrase fit. For example, 1-800-FUN-JOKE is more memorable than 1-800-374-JOKE.

Simple spelling

Of course, your vanity toll-free number should be easy to spell. Stay away from letters like “Q” and “Z,” as these may not be available on older keypads. Think of how and where the number will be repeated. Will it be on TV or radio? Mentioned in conversation? Practice saying the number aloud with a few people and make sure they can dial what they heard you say.

Make it an extension of your brand

Use your vanity toll-free number as an opportunity to tell the world what your company does. There should be no confusion about what you sell or who you are.

Integrate throughout your business

Once you’ve decided on the perfect toll-free vanity number, it’s time to execute. Work the number seamlessly into your marketing efforts where it will be visible and the public will be able to hear and remember it.

Know when to use a numeric toll-free number

Numeric-only numbers aren’t as easy to remember, but some businesses prefer them as they’re easier to dial. The best situations for a numeric toll-free number include:

– When a business offers a variety of products and services.

– When a business has a diverse client base, speaking multiple languages.

Create a sense of ease with your customers and boost your business with a toll-free vanity number. Custom Toll Free can help you locate the best words and numbers for your business.

vanity toll free numbers

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