A piece of the action: Consider animated graphics for your next ad by: Shannon Givens, August 20, 2019 Did you get a big kick out of cartoons as a kid? So do many adults, which explains why animated graphics and videos have become such a popular element of […] Read More
Judicious Jingles: How A Snappy Song Can Differentiate Your Brand by: Shannon Givens, May 14, 2019 If you’ve ever had a commercial jingle stuck in your head — say, the themes from Nationwide, Old Spice or Kit Kat — you probably understand their effectiveness. In fact, […] Read More
Text less, call more: How to get millennials to pick up the phone by: Shannon Givens, April 2, 2019 Millennials themselves admit it: Many would rather not talk on the phone at all if they could help it. That’s ironic, given that many constantly use their smartphones for other […] Read More
Just do it: 10 tips toward a powerful call to action by: Shannon Givens, January 29, 2019 When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the […] Read More
Promote Your Business – 30 great places to post your business phone number by: Megan Andersen, September 4, 2018 One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective […] Read More
Just do it: 10 tips toward a powerful call to action by: Custom Toll Free, October 31, 2017 When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the […] Read More
Dialing up leads: 5 more industries that should maximize call marketing by: Custom Toll Free, October 24, 2017 Back in the day, salespeople across industries wore themselves out cold-calling customers who had little to no interest in their products or companies. Fortunately, the advantages of digital marketing (combined […] Read More
Finding your people: How to get started with digital display ads by: Custom Toll Free, July 18, 2017 Since it first became an option in 1994, digital advertising has evolved to the point it can effectively target most any audience you choose. Not only that, but working in […] Read More
Word wizardry: Tips for choosing the best vanity number for your brand by: Custom Toll Free, May 2, 2017 Often, the simplest marketing messages are the most memorable. After all, in this age of digital cacophony, the average human attention span is now 8 seconds — less than that of […] Read More
Small Biz Advertising 101: Aim for memorable, measurable by: Custom Toll Free, November 29, 2016 Small businesses are not usually known for their expansive advertising budgets. The problem is, however, that they must advertise to get people in their doors spending money, which can create […] Read More
