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Monthly Archives: January 2017

If Edison were alive today, he’d likely be aghast at the leaps and bounds made in telephone communications since his time. Imagine his reaction the first time someone introduced him to Siri, included him in a video chat or tried to explain the concept of the cloud. But even modern-day technophiles might be impressed with […]

If you’re a marketer thinking “mobile first” to capture the attention of smartphone and tablet users, you’ll want to apply some strategy toward mobile storytelling. Powerful stories can go a long way toward building relationships with your audiences. The best ones are able to move beyond superficial messages to earn a response from customers, who […]

Throughout history, small businesses have been trying to find the most effective methods to communicate with their customers. However, even just a decade ago, technology was quite primitive compared to what is available today. Back in the day, word-of-mouth was the most effective and trustworthy form of communication. Today, everything is different, thanks primarily to […]