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Monthly Archives: May 2016

Do you think big companies are the only ones who can use big data? Think again. More and more small businesses are relying on data analytics to guide their decisions. In fact, a recent study conducted by Salesforce reports that high-performing small business sales teams are 1.3 times more likely to be using sales analytics. […]

What would your employees say about their day-to-day experience at your company? Would they say the work hours pass slowly with boredom or are fast paced and productive? Everyone wishes there were more hours in the day, but when you focus on what’s truly important, becoming more productive is simple: All you need to do […]

Owning a business is kind of like playing a sport. You get out on the field, play your best and afterwards go to your coach for feedback. As an athlete, you would do what your coach said, taking their advice to help perfect your skills and become the best athlete you can be. But as […]

A well-thought out and active marketing plan is critical to the success of your business. But when you have thousands of other priorities, marketing often gets bumped toward the bottom of the list. Don’t let your never-ending to-do list keep you from running a successful business. Did you know there are tools and techniques for […]

With the constant changes in technology and the marketing industry, it seems like various marketing tools go in and out of style quickly. But certain tools continue to stand the test of time, bringing success to companies over and over again. Let’s take a look at some of these tools and explore why they’ve been […]

Wouldn’t it be nice if you could answer every call, no matter what time it comes in or how busy you are? Unfortunately, that’s not always the case. When customers call after hours or a call goes unanswered because employees are tied up, your business misses out on valuable inbound leads. Here are some solutions […]

First impressions are tough, especially over the phone. When a potential customer calls your main line, you want to make sure you give your best service, so it’s important to finetune your company’s greeting. Handling a call correctly could mean the difference between a new client and a missed opportunity. Here are a few tips […]

Keeping up with news is challenging and time consuming, especially in an industry that’s constantly changing. But staying current with the latest marketing trends can bring your brand up to speed. So how do you cut through the clutter and research to find the most helpful information? Here’s how: Subscribe to online journals and publications […]