The Only Way To Make Money In This Economy by: blog-editor2, December 30, 2010 Are you searching for a new way to make money in this economy, or do you just desperately need to rocket the revenues of an existing business? Whatever your talents, experience, and passion, one thing is for sure, there is no room for any company that is not harnessing the power of the latest tools and technology and operating at maximum efficiency, with the highest profit margins. The only way to achieve this level and make money in this economy and stay ahead of the competition is to utilize the power of the latest technology and tools and thereby maximize your marketing ROI and streamline your operations. This goal includes tapping into the power of Internet marketing, outsourcing, toll free numbers, and testing before committing capital to any campaigns or expansions. Maximizing profit margins and marketing budgets to make more money also means exploiting the potential of your organization to the fullest, which requires using your consumer database and funnel to increase same customer revenues and tapping into the exponential power of affiliate marketing. One of the best ways is to partner up with a leading toll free number provider through an affiliate marketing program, which can help you make money in a number of ways. First, it can add an instant additional source of revenue without really having to do much different from what you are doing now. Just let your clients and prospects know you are offering toll free numbers. It can also help you grow your business and attract more customers by bundling 800 numbers with your other services to boost the profitability of your customers and help them to make more money, which they can in turn can come back and spend with you. The best toll free service affiliate programs also offer an array of marketing materials and tools that can be used in your existing structure to draw more traffic and increase retention, fueling even more growth. Read More
Can You Really Build a Business Marketing with Free Social Media? by: blog-editor2, December 23, 2010 We hear a lot of buzz about social media these days. But for business owners, the main concern is whether this medium can deliver their expectations. Can a solid business marketing strategy really rely on social media? The answer is yes. Many reasons exist for why this strategy works including that people spend more leisure time on social sites than they do on the search engines. Highly targeted ads can generate a lot of traffic. Beyond direct advertisement, your business can benefit in several other ways. For example, if you create a profile on Facebook, you can ask your email subscribers to “like” the page. This “liking” will then be seen by their network of friends, which in turn can help you generate a lot more followers! Remember that social media is designed to develop and strengthen relationships. This connection building is true between one person and another, and between a company and client. Business marketing strategy using this platform can be powerful because it creates the right buzz on the right market. It is not surprising that more and more businesses are turning to social media marketing experts to get their message across. It is not too late to benefit from the trend, but it is important to start as soon as possible. Read More
Three Techniques For Improving Business Marketing ROI by: blog-editor2, December 22, 2010 Branding Many new start-ups put off investing in their branding in favor of doing more direct marketing in the belief sheer numbers will pay off. Of course, it really doesn’t matter how terrible your product, service, or business marketing is because you will probably find someone who will part with money for it. However, in order to survive and grow in the current economy, you must operate on higher profit margins and maximize your business marketing ROI. Starting from day one with a great brand, including an easily recognizable vanity number, will not only ensure you see higher closing ratios and be able to charge high premiums for your products, but you can generate thousands in referrals and residual revenues. Targeting No matter what industry you are in, there are many forms of business marketing that can produce revenues. However, unless you are making sure you are getting the maximum business marketing ROI, you will lose ground to your competitors. How do you determine your maximum ROI? When you make sure your business marketing brings your product to those who need and want it the most at the exact moment they need it or are looking for it, it will mean higher conversions and the highest returns on your business marketing budget. Testing As an entrepreneur or manager these days, you have no doubt already been told that you need or should try out all types of business marketing channels from Twitter and Facebook to direct mail and radio. However, despite all the advice in the world and regardless of your personal hunches and experiences marketing, without testing, you may as well just be gambling. By using toll free numbers for testing, you can now guarantee that you are putting all of your business marketing dollars to their highest and best use. Image Credit: © Julesunlimited | Dreamstime.com Read More
Improve Closing Ratios with 800 Numbers by: blog-editor2, December 16, 2010 In the last few years, 800 numbers have rocketed from being solely the domain of huge corporations to mark their territory and of vanity toys for small and medium enterprises to becoming one of the most valuable and critical tools for businesses of all sizes around the world. The branding benefits of 800 numbers are now widely publicized, and organizations of all types have recognized their power both to attract new prospects and minimize chargebacks. In fact, more recently vanity numbers have even been credited with being responsible for the incredible success of new enterprises in many industries that have used their 800 numbers to rocket their businesses to industry dominating status. This use not only includes flower delivery services and contact lenses but even new books. Branding, publicity, efficient lines of communication and attracting masses of new prospects are all important for both new and established businesses. However, none of them are any use unless prospects are turning into closed deals and dollars. It doesn’t matter how much website traffic you can generate, how many incoming calls you can create from direct mail campaigns, or how great your products and services really are if no one is actually acquiring them. Fortunately 800 numbers have also been shown dramatically to increase closing ratios, adding tangible benefits and bringing in real revenues. Toll free numbers can improve closing ratios in multiple ways. Using 800 numbers for testing before launching large campaigns enables organizations to hone their messages and target markets, increase advertising effectiveness and maximize marketing ROI. Getting the right message to the right prospects at the right time means that not only will your response rates be higher, but those who respond are those most ready and willing to acquire what you are offering. On top of this advantage, the credibility that great 800 numbers can add to your image instantly positions you as the best if not the only choice for meeting prospects' needs so they are left with almost no option but to work with you. Image Credit: © Dario Bajurin | Dreamstime.com Read More
Vanity Numbers – Seven Letter Business Names For Success by: blog-editor2, December 10, 2010 Toll free vanity numbers have long been sought out by companies wishing to distinguish themselves as big players in the market and the go-to source for their given product or service. However, the recent changes in the business world and advances in technology have made vanity numbers crucial for survival and success. Savvy entrepreneurs and managers now know that launching a new venture, spinning off a new division, or even just starting a new marketing campaign without using toll free numbers for testing, tracking, and positioning is nothing more than gambling on the roulette table. In fact, not using vanity numbers is worse than gambling because you know you need them to succeed and are just ignoring the factors that will ensure your success. The statistics have shown large double digit improvements in response rates, closing ratios, and customer retention for those using free phone numbers for their marketing and branding. So not using them is just insanity. Even if your goal isn’t to become the next Bill Gates or Warren Buffett, you must turn a profit in order to continue to help others through your services or products. If you make too much money, you are sure to find plenty of worthwhile causes you can support and donate to. In recent years, many businesses and entrepreneurs have discovered that vanity numbers alone can mean the difference in a venture being top or flop. Regardless of all the other planning, marketing strategies, and tools you can put into action, today your success clearly could come down to the power of your vanity number. Wouldn’t it be a shame to expend all of your time and resources on a new business idea only to be surpassed and locked out of the market by a smaller and less experienced competitor who simply had the right vanity number? The obvious examples are industry-dominating players like 1-800-FLOWERS and 1-800-CONTACTS. Many newer and smaller ventures of all kinds are now using vanity numbers to rocket their products and services to rock star status including new books, marketing services, and business consultants. What is your business phone number going to do for you? Image Credit: © Bobby Flowers | Dreamstime.com Read More
Five Ways Toll Free Numbers Offer More Freedom by: blog-editor2, December 7, 2010 1. Toll Free Numbers– A Quick Escape From Corporate Chains Today, entrepreneurs and executives are not only starting new ventures because they have been forced to by the economy. Rather we are seeing a new era where people are actively seeking to start new businesses that fulfill their needs and involve things they enjoy, instead of just taking jobs out of necessity. The branding and marketing benefits of toll free numbers allow for the quick launch of new enterprises and rapid success. 2. Freedom To Work From Anywhere People are now craving the ability to travel more and even relocate to destinations that offer higher quality lifestyles for less. Toll free numbers provide the ability to travel and work from anywhere in the world while maintaining a professional local presence. 3. Freedom For Employees Not only do free phone numbers give owners and managers more freedom, but they enable all types of employees to work remotely. This lowers overhead for employers and creates a happier and more productive work force, which in turn means higher profits, happy customers, more referrals, and repeat business. 4. Bigger Profits The proven advantages toll free numbers offer for increasing advertising effectiveness and maximizing marketing ROI mean more available cash. More cash for the company means the freedom to enter new markets and spin off new divisions. At the same time, bigger paychecks for executives means the freedom to take more time off and discover new travel destinations. 5. Ability To Run Multiple Businesses The flexibility that toll free numbers and the latest and most advanced routing options offer means that you can easily run more than one enterprise at the same time. While more work may not sound like more freedom, it does give you the ability to work on all the things you are passionate about simultaneously without actually having to put in too many more hours. Read More
Why You Need Multiple Business Phone Lines and Domain Names by: blog-editor2, December 3, 2010 It is common knowledge that many benefits result from having multiple web domain names. And it is just as important to have multiple business phone lines. We are not just talking about multiple in-office lines so you can handle multiple phone calls simultaneously. What is more critical is having business phone lines that appeal to different prospects and target markets and that can be used to maximize marketing ROI. Without doubt, vanity numbers for your business phone lines are now one of the most powerful and important branding and marketing tools available to businesses today. They can be used to separate your business from the pack, add credibility, test marketing strategies, and monitor metrics. However, one vanity number just isn’t enough. If you can acquire the generic vanity number for your industry for your business phone lines, that is great. However, it is not always possible. Regardless of whether you have this number or not, your company will benefit from niche marketing as well, no matter whether you are a new start up trying to cut out a slice of the pie for yourself or even a largest industry dominating conglomerations. Don’t believe it? Just look at the likes of insurance giant Geico, undoubtedly one of the most well known companies in America, yet it still continues to use the power of niche marketing. By obtaining multiple vanity numbers for your business phone lines, you can better reach your ideal customers and expand your grip on the market. For example, you may want to hone in and make a name for yourself in one segment of the industry so you can block out the competition. Or perhaps there is currently a demand for speed in your industry, so obtaining a vanity number with the word "fast" in it can portray you as the most attractive option to do business with. Look at your current and future marketing strategies and analyze where you can make a big difference by having additional business phone lines. Read More
Six Businesses That Benefit As Toll Free Number Resellers by: blog-editor2, December 2, 2010 No matter what your business is, having a toll free number is a benefit, so why not resell toll free numbers to your clients, providing them an added benefit that gives them one more reason to keep coming back to do business with you? 1. Coaches The recent changes in the economy have spawned thousands of new coaches and independent consultants whose clients need toll free numbers. Partnering with a leading toll free service provider and joining its affiliate marketing program is an excellent way to add an additional revenue stream. 2. Print And Mail Houses Print and mail houses are uniquely positioned to refer all types of add ons to their core services. In fact most businesses turn to print and mail houses as credible sources for knowing who to trust for many of their marketing needs. Why not add toll free numbers to your services so that you can also ensure your clients' successes so they come back month after month? 3. Direct Marketing Companies Direct marketing companies perhaps have the biggest need to offer their clients toll free numbers either as an additional service or bundled together in a package. Savvy direct marketers know that the success of their work depends on clients utilizing free phone numbers with their campaigns. So if you want any hope of getting repeat business, you must offer toll free numbers to your clients. 4. Lead List Providers It can be incredibly hard for lead list providers to distinguish themselves from their competitors. Competing on price alone is a losing battle. So add value to your offering by using toll free phone numbers. After all this is the next logical step for your customers anyway, why shouldn’t they be getting them from you? 5. Marketing Consultants As an advertising agency or marketing consulting firm you already know that your clients need toll free numbers to be truly successful and reach their full potential. So instead of risking losing your clients altogether in their search for a toll free number, perhaps you should be advertising them yourself. Promoting toll free services on your website can also be a powerful way to attract new prospects and grab market share from your competitors. 6. Website Designers The website design businesses is incredibly competitive today. Designers know that they can only survive and grow their enterprises if their customers are successful, come back month after month for more services, and refer others. Using toll free numbers on websites has proven to increase profitability, so shouldn’t you be offering them in order to maximize marketing ROI for your clients? Image Credit: © Sergey Galushko | Dreamstime.com Read More
Six Tips for Maximizing Direct Mail Results by: blog-editor2, November 23, 2010 Get The Tools You Need Make sure you have all the right and best tools for the job including high quality lead lists, batches of toll free numbers, and high quality content. Without all three of these tools, you cannot expect to run consistently profitable and successful direct mail campaigns. It doesn’t matter whether you have a great list of prospects, if the message isn’t right. And it doesn’t matter how great your mail piece looks if your business phone number doesn’t close the deal and enable you to track results. Ensure Correct Mailing Unfortunately, as with any other industry, any type of marketing mistake can be made or your requests may just not be completed competently. You must keep a close eye on your direct mail, ensure that you receive the lead lists you requested, oversee that your mail is sent out at the right time, and make certain everything goes out. Check all the way through your mailing lists to doublecheck that everything is in order – not just the first sheet. A reputable mailing firm should not only be able to offer toll free numbers as a part of its package but also provide you with proof that your campaign was sent out on time and in its entirety. Call Capture Using toll free numbers on your direct mail pieces not only increases response rates and closing ratios but also enables you to capture the number of prospects who have called in but not left numbers or who got disconnected. Test Before you launch a full campaign, you must test. Testing in smaller batches allows you to compare the advertising effectiveness of the content of your mail piece, the quality of your mailing list, and whether you are sending at the right times. However, do not be too cautious; you must use tests that are big enough to assess results accurately. Any small batch of a few hundred pieces can either be a huge hit or miss. You should be testing at least 2,500 pieces per run in order to determine future profitability in a realistic manner. Monitor Call Metrics Do not judge the success of your direct mail campaign based solely upon how much you think your phone is ringing or what your phone reps are saying. Closely monitor your call metrics to determine the real results and where improvements can be made. Monitoring goes beyond just counting calls. Your toll free number provider ought to give you online access to call details. This information will enable you to see how long your agents spoke with prospects so you can tell whether there are issues with your script and which of your team members are performing the best. Recalibrate After reviewing your toll free number statistics and actually closing numbers, adjust and hone your direct mail campaigns for maximum ROI. Then continue to test new factors in order to improve constantly your revenues and profit margins. Image Credit: © Olgalis | Dreamstime.com Read More
Direct Marketing: Testing for Effective Mail and Email Campaigns by: blog-editor2, November 19, 2010 Direct marketing is one of the most effective ways to advertise to your target market. Why? Because it is more intimate and personal – customers will feel special because their individual needs are addressed. Now, direct marketing can come in different forms. But one of its best manifestations is mail and email campaigns because they enable marketers to reach a vast number of individuals with minimum time and effort spent (compared to face to face contact). Testing remains the best way to find out what works for your company. However, general guidelines need to be followed. The best practices in the direct marketing field include: Readable Emails– No marketing campaign can be effective if people don’t even know what you’re trying to say. In email marketing, a lot of companies integrate multimedia images and content – but these are not necessarily readable on some computers. Even if you include multimedia content, you should still make it a point to put HTML text content so the recipients will still understand what the email was all about. Interesting Subject Line– If your company is associated with a certain brand or product, it is best to use that. Around 69 percent of recipients make the choice whether to open their mail or not at first glance. Maximize the success rate of your email campaign; it is critical to ensure that the sender name you use is trustworthy and recognizable. Personalized Mail and Email– Direct marketing is all about establishing a personal connection. With the email management technologies available today, there is no reason why you cannot personalize emails (by adding the recipient’s name, etc). The process allows your campaign to become even more effective. Image Credit: © Srooeintan | Dreamstime.com Read More
