4 Classic Marketing Tools that Never Go Out of Style

With the constant changes in technology and the marketing industry, it seems like various marketing tools go in and out of style quickly. But certain tools continue to stand the test of time, bringing success to companies over and over again. Let’s take a look at some of these tools and explore why they’ve been successful:

Promotional materials

Water bottles, can koozies, key chains, pens and pencils — it doesn’t really matter what it is; people will always take free stuff. These physical objects then circulate and become visible to a wider audience, as even the pencil cup on your desk becomes a home to many brands. As a result, this brings you a higher ROI than other types of marketing as your promo materials continue to travel.

Toll-free number

Although toll-free numbers have seemingly been around forever, they have good reason to stick around. Large companies have been using toll-free marketing for many years, so 1-800 vanity numbers create instant prestige for your business. Your customers will recognize and refer to your contact information, and your company appears larger and more established thanks to the vanity number.

Hosting a contest

An easy way to drive traffic to your business is to create a simple contest for your customers and fans. When you encourage each entrant to share the contest with their network, you’ll gain even more exposure.

Content marketing

Evolving over the years, content marketing is a tactic that is here to stay. These days, content marketing involves telling your brand’s story and clearly defining the purpose behind your business. You can make your website a trusted resource for your customers, and they’ll keep coming back to learn more and take advantage of your products or services.

Keep up with the times with these traditional, yet evolving marketing tools. To learn more about how you can benefit from a toll-free number, visit customtollfree.com/how-it-works.