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Monthly Archives: August 2017

Maybe you’ve been freelancing for the past several years. Maybe you’ve been a solopreneur. Or maybe you’ve held a corporate role that’s allowed you to work almost entirely on your own. Now, circumstances have changed and you must work as part of a team. Your new role requires you to master the art of collaborating […]

Thinking of placing coupons in your online ads? That strategy could be a huge “coup” for your revenues. A study this year found 92 percent of U.S. consumers used a coupon of some kind over the past year, while 33 percent of millennials, 25 percent of Gen X-ers and 17 percent of baby boomers used a mobile […]

In an environment in which businesses compete neck and neck to build relationships with customers, providing excellent customer service is absolutely crucial. Research backs that up. In a recent survey of B2B companies, 43 percent rated customer experience as more important to their business strategies than products or price, and study authors expect that percentage to hit […]

One might think the organic nature of word-of-mouth publicity would be less impactful for your small business in the digital age. In fact, it’s become even more powerful as consumers are increasingly compelled to comment online in favor of or against products or companies they’ve experienced. That’s partly because we tend to put more credence […]

When you’re a solopreneur aiming to make the most of every dollar in your budget, you may be tempted to simplify the marketing process by funneling all your resources into one venue. That kind of strategy would almost certainly be easier, but it’s definitely not the way to optimize your ROI. To wring maximum benefit […]