If you’re a solopreneur preparing to launch an email marketing campaign, one of your first tasks will be pulling together a list of subscribers. That isn’t always easy when you’re starting from scratch — yet it’s well worth doing correctly. Email can be a low-cost and extremely effective form of marketing, especially when combined with […]

Many companies, especially small businesses, treat branding like an afterthought. Yet that element of marketing can hugely impact how your products are perceived — and whether you’re thought of first when customers seek out such products. “Think about how many times you see the Nike swoosh in a month or a Pepsi or Coca-Cola logo,” […]

There was a time when marketers feared call marketing was over and done with, slated to be replaced by the gargantuan growth of digital advertising. Not even close. Thanks to sophisticated analytics and the fact 77 percent of Americans now own a smartphone, spending on click-to-call buttons within mobile ads is slated to reach $13.7 […]