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Monthly Archives: June 2017

If you’re a solopreneur preparing to launch an email marketing campaign, one of your first tasks will be pulling together a list of subscribers. That isn’t always easy when you’re starting from scratch — yet it’s well worth doing correctly. Email can be a low-cost and extremely effective form of marketing, especially when combined with […]

Many companies, especially small businesses, treat branding like an afterthought. Yet that element of marketing can hugely impact how your products are perceived — and whether you’re thought of first when customers seek out such products. “Think about how many times you see the Nike swoosh in a month or a Pepsi or Coca-Cola logo,” […]