At their best, trade shows can be inspirational, educational and energizing. You come home with new knowledge, ideas for improvement and a set of really good sales leads. At their worst, they feel like a waste of time. You trudge back with a slight hangover, a few negligible workshop notes and a useless contact list. […]

As marketers continue to drill down into how best to engage with key customers, they’re taking a closer look at what happens at each stage of the buying process — in the real world, not just theoretically — when it comes to different customer segments. Thanks in part to technology tools that can narrow down […]

Allotting your work time as a small business owner can be a challenge unto itself. The good news is that there’s no one telling you what to do from hour to hour. The bad news is that there’s no one keeping you on track, protecting you from diversions and making sure you’re not wasting time […]

Did you know you can structure your business vanity phone number to appear to be either local or nationwide? Either way, you can still incorporate memorable words, letters or a series of numbers. Keeping your own local area code may be important if your business brands itself as catering primarily to your immediate neighborhood or […]

Often, the simplest marketing messages are the most memorable. After all, in this age of digital cacophony, the average human attention span is now 8 seconds — less than that of the humble goldfish. “If you can’t make your message simple … then the consumer’s not going to pay attention to you,” advises author Robin Koval […]