The ability to provide your customers pleasant and rewarding business experiences is rapidly becoming a competitive differentiator. In a recent survey of B-to-B companies, for example, 43 percent of respondents rated customer experience as more important to their business strategies than products or price; authors expect that percentage to hit 50 percent by 2020. What […]

Small businesses may be the drivers of the U.S. economy, but few of them got that way by calling attention to their size. These days, 99.7 percent of U.S. companies employ fewer than 500 workers, and nearly 90 percent employ fewer than 20. As such, they carry a lot of collective clout. Individually, however, they can […]

Want to make your business even easier to contact? Think about securing a vanity toll-free number that features an easy-to-remember sequence of numbers, words or a combination of both. Research shows consumers are significantly more likely to remember vanity 1-800 numbers than numeric toll-free numbers, and 58 percent more likely to retain them when compared to […]

As a business owner, negative customer feedback can be a tough pill to swallow. But since there’s no way of pleasing everyone, it’s almost inevitable. The key is to be wide open to such comments, then to handle them carefully, making customers feel heard, resolving as many of their complaints as possible and viewing all feedback […]