The field of email marketing is changing. So how can entrepreneurs and SMEs adapt rapidly to keep up web traffic, lead flow, and revenues? For example, the roll out of the new Gmail inbox essentially changes the impact and results of email marketing, which has been one of the best lead generation tools for small and medium sized businesses. For those who haven’t seen it yet, messages from businesses are now automatically filtered out of users’ main inboxes to separate spam tabs.
While readjusting marketing strategy, small business owners can salvage their email lists by:
1. Advising contacts and new opt-ins where and when to find their email updates
2. Moving email leads to social networks for unblocked communication
3. Begin requesting more contact information such as phone numbers versus emails