Advertising is basically the act of promoting your business using paid methods. Online advertising is the same as traditional advertising in many ways, but it also has its own distinctions. For example, online advertising is usually more responsive to the comments and feedbacks of users. Since feedback is immediate, mistakes can be corrected quickly as well. Another distinction of online advertising is its significantly lower cost compared to traditional advertising.
In the online world, there are three players in the process: the advertiser, the publisher, and the middleman (Google Adsense, Yahoo Advertising Network, etc). Depending on the format chosen by the advertiser, the publisher will receive different levels of compensation. The amount the publishers receive would also be based on the niche's competitiveness – basically, how much advertisers are willing to pay to get better advertising than their competitors.
The following types of advertising can be displayed by publishers:
- Graphic Advertising – mostly called banner ads, these are attractive pieces of work. Some graphic advertising makes use of animated images to catch viewer attention.
- Pop-up Advertising – some users dislike these types of ads, but they are highly effective. In the past, pop-up advertising was largely prevalent, but today, it is less commonly used.
- Text Advertising – the simplest form of advertising, text-based ads are simple and direct; it is the ad copy that will attract readers.
Many other online advertising methods exist. For example, on Facebook, you can make use of both text and graphic to get viewers' attention. Social media has definitely become important; be sure to explore the opportunities in others mediums as well.
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