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Monthly Archives: February 2011

Advertising is basically the act of promoting your business using paid methods. Online advertising is the same as traditional advertising in many ways, but it also has its own distinctions. For example, online advertising is usually more responsive to the comments and feedbacks of users. Since feedback is immediate, mistakes can be corrected quickly as well. Another distinction of online advertising is its significantly lower cost  compared to traditional advertising.

In the online world, there are three players in the process: the advertiser, the publisher, and the middleman (Google Adsense, Yahoo Advertising Network, etc). Depending on the format chosen by the advertiser, the publisher will receive different levels of compensation. The amount the publishers receive would also be based on the niche's competitiveness – basically, how much advertisers are willing to pay to get better advertising than their competitors.
The following types of advertising can be displayed by publishers:

  • Graphic Advertising – mostly called banner ads, these are attractive pieces of work. Some graphic advertising makes use of animated images to catch viewer attention.
  • Pop-up Advertising – some users dislike these types of ads, but they are highly effective. In the past, pop-up advertising was largely prevalent, but today, it is less commonly used.
  • Text Advertising – the simplest form of advertising, text-based ads are simple and direct; it is the ad copy that will attract readers.

Many other online advertising methods exist. For example, on Facebook, you can make use of both text and graphic to get viewers' attention. Social media has definitely become important; be sure to explore the opportunities in others mediums as well.

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A common misconception exists that pay-per-click PPC advertising costs significantly more than search engine optimization (SEO). But that need not be the case if you implement low cost PPC advertising techniques. As opposed to SEO, which requires long-term and sustained efforts, the impact of PPC is immediate, but you will also need to shoulder the cost up-front. There’s no need to bust your budget, however, if you follow a few simple tips:

If you have no experience in PPC marketing, it might be best to hire an agency. Look at the agency's pricing models, reviews, and the competence of its staff prior to hiring. These considerations usually dictate the amount the PPC companies charge.

Do it yourself if you have a very tight budget. A number of PPC tools are available for free these days. It has never been easier to start your own PPC advertising campaign. If you choose this option, be prepared to invest a substantial amount of time in learning.

Choose localized advertising. If you choose a certain geographic target where your ads will be displayed, it stretches the value of every dollar. You will be advertising to a highly targeted market rather than a random searcher who happens to type your keywords.

The first step in building a profitable affiliate network is getting the word out and letting people know that you offer an affiliate program. If they don’t know about it, they can’t sign up and bring you new business. Those actively seeking affiliate programs in your industry may know to click on small links in the fine print at the bottom of your web pages where most companies place theirs. But that type of placement could mean missing out on far too many opportunities. Consider adding an affiliate program link to your main navigation page and even including affiliate opportunity information in regular autoresponders or email newsletters that go out to your opt in list.
However, there is a huge difference between adding a lot of affiliates to your network and actually creating a profitable affiliate network. A poor network of channel partners can do much more damage to your business than good. Some affiliates, especially those new to affiliate marketing, can take up so much of your time without producing results that they cost you money. Instead of signing up everyone who has a pulse, be a little more selective or go after "super affiliates" who do this full time.

What should you consider when approving affiliates?

  • How long they have been in business?
  • What Internet marketing are they actively involved in right now?
  • What are their sales volume/revenue levels?
  • What experience do they have with PPC advertising?
  • How many contacts do they have in their CRM software?
  • How many opt in email addresses do they have?
  • What is their reputation?

How profitable your affiliate network is also relies on how organized you are. You must automate the process as much as possible to reduce the time needed to manage affiliates. Ensure that you have effective tracking so you are not paying out double commissions or paying for fraudulent transactions. The best way to avoid these issues is to join a high quality affiliate network platform and utilize their affiliate software.
Finally in order to maximize the results from your affiliate network, you need to give your affiliates the tools and education needed to help them effectively promote your product or service. The more marketing materials you provide them, the more likely they are to use them and actually produce results.

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The globalization of the business world and the desire to minimize tax liabilities have spurred thousands of entrepreneurs to move their operations offshore or at least choose to incorporate their companies in destinations seen as tax havens. Fortunately, with the release of 855 numbers, these changes don’t have to mean sacrifice branding and credibility.

Now it doesn’t matter whether you register your business in Belize, the British Virgin Islands, or Dubai, or you have offshore call centers in the Philippines or India because 855 numbers provide the seamless image of a credible local U.S. company.

These affordable vanity numbers can provide the prestige and positioning you need to dominate your industry while demanding the maximum ROI from your organization at every level. Blocks of 855 numbers can also be used for testing and honing your advertising effectiveness as well as streamlining your operations to provide the best in customer service.

For those running offshore call centers, 855 numbers are the ideal choice of a toll free number for adding more value to your services. As an affiliate partner with the world’s leading toll free service provider, you can use 855 numbers as an additional revenue stream to offset your other expenses or bundle them in packages to make your offerings more attractive than those of your competition. Your clients are going to want and need toll free numbers anyway, so why shouldn’t you be the one to profit from them?

Additionally, by placing the latest widgets and toll free number search tools on your site and actively promoting 855 numbers, you will find that you have a new way to attract and pull in more traffic and potential customers who will likely become long-term users of your call center services. 855 numbers will also enable you to harvest better results for your clients, resulting in the ability to charge a premium for your services as well as creating fans that will spread the word of their success with you to other business owners and organizations.

1. Missed Branding Opportunities
Whatever type of marketing campaign you are launching, a vanity number offers instant branding. Even if your prospects do not take immediate action, an easy to remember vanity number will stick in their minds until when they do need your product or service. This truth applies to PPC advertising, direct mail, email marketing, and display ads.

2. Increased Response Rates
It has been proven time and time again that toll free vanity numbers consistently provide significantly higher response rates. So, considering the small investment it takes to get a winning vanity number, why anyone would ever dream of running an ad campaign without one is a mystery. Otherwise, you are not just throwing away money but handing those prospects over to your competition.

3. Improved Closing Ratios
Vanity numbers not only help increase the response rates to your advertising, but more importantly, they also improve the actual closing ratios from your campaigns. That is where you really put profits back into your pocket. Ask yourself how much a closed deal is worth, not only now but also in terms of the value of a lifelong customer and the referrals you will receive. Easily in the tens of thousands. So with some shared use, vanity numbers are available for as little at $19 a month. That small amount can provide at least two or three times the closed deals from a campaign. It is really a no brainer.

4. Tracking & Testing
Toll free numbers offer the ability to track and test easily all types of metrics and variables involved in your marketing. Those tools mean the ability to identify easily what is working well and what you can improve on so you can hone your marketing into a well oiled money making machine.

5. Maximizing Marketing ROI
These compounding factors of increased advertising effectiveness through better brand recognition, higher response and closing ratios, and well-tested campaigns means being able to see the maximum return on investment from your marketing budget. What you do with the extra profit is entirely up to you, whether it is expanding your marketing efforts, handing out bonuses, donating it to charity, improving your products or services, or just treating yourself to a well-deserved vacation in the sun. Going to the market without a vanity number is the equivalent of handing over large slices of market share to your competitors. Win or lose – it is all up to you.

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Hundreds of free affiliate programs can be found online in a huge variety of industries. Although, there is more to finding great affiliate marketing programs than just choosing them because they are free.

Most importantly, you want to be sure you are really going to make money from any free affiliate programs you are considering. After all, you are in it to make a profit and put some cold hard cash in the bank. Surfing some affiliate directories can be frustrating when it seems you just come across one junk program after another. In order to make sure you are signing up for free affiliate programs that will really produce revenues for you, it is important to look at the reputation of the company for whom you will become an affiliate, what level of dedication it has toward making you win as an affiliate partner, and the quality of the affiliate software or platform it is using.

When evaluating free affiliate programs, it is always best to choose a company that has been in business for at least ten years and is really great at what it does. If you are going to be an affiliate to make money, then associate your organization with the best in the business and you will not fail.

Next, consider how much thought and effort the company offering any free affiliate programs has put into its affiliate programs. Of course every company out there would love to have thousands of channel partners promoting its products or services. However, a smart company knows that its success is directly tied to its commitment to the success of its affiliate partners. You can easily tell the difference between weak and powerful free affiliate programs by looking at the marketing materials and tools a company provides to its affiliates. Has it created marketing copy that you can use to get the word out instantly about your new affiliation? These days, this marketing copy should absolutely include email copy, blogs, Tweets, and more. Those who have gone even further offer image ads and banners as well as sticky widgets that will improve the overall effectiveness and conversion rate of your website, not just for them, but for any other products and services you are promoting.

Then weigh the quality of the affiliate platform or software the company is using to track your commissions. After all you are in it to get paid. You don’t have time to be bickering over commissions or chasing up leads. Perhaps the best and most highly respected software platform for free affiliate programs out there is Commission Junction. Any company that is a part of CJ is normally worth checking out and has been carefully tested before being allowed to offer its affiliate program through this medium.

Vanity numbers are highly effective for one reason: it is easier to remember words than random digits. This fact is especially true when it comes to words relevant to your business. It is not surprising then that vanity numbers are more expensive than toll free numbers. In fact, many a business has been built entirely on a good vanity number.

The whole purpose of vanity numbers is to encourage potential customers to call you. By using an easy to remember toll free number, you will find it easier to achieve this objective. Customer orders, concerns, and questions can immediately be attended to when people know how to reach you and even have your phone number memorized.

In today's cutthroat environment, many firms are using marketing methods as well as compelling advertising strategies to stand out. Vanity numbers allow you to compete effectively with them; they allow your brand to get a “space” within the customer’s mind. After that initial impact has been established, it becomes easier to turn your leads into actual sales.

Given all their benefits, seven digit vanity numbers are the key to business success. Whether you operate a startup or a large company, your vanity number will definitely contribute to your bottom line.

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2011 may mark the year of the return of direct marketing. The importance of this promotional method is apparent. Direct marketing allows your company to interact with customers without any barriers. Some of the tactics that fall under this marketing strategy are:

Catalogs: Because printing costs are continually coming down, more companies are enticed by the possibilities presented by catalogs. Glossy, sophisticated, and attractive: catalogs are a direct marketing method that can easily entice.

Email Marketing: Traditional salesmanship still matters when you take your campaign on the Internet, but not by much. The key to having a successful email marketing campaign is to have accurate data. Once you know what the customers want, need, and desire, it becomes easier to target your email messages.

Social Media: Get responsive leads through social media. If you are like most companies, you rely on a certain demographic to generate most of your sales. Social media allows you to be in touch with your target market during people's “downtime.” When they visit social sites, they tend to feel more sociable themselves.
Basically, the main reason why direct marketing is so effective is because salesmen don’t make far-ranging assumptions. The campaign is based on detailed data that is gathered from the customers themselves.

Every day as we hear new amazing success stories of overnight Internet millionaires, making money online continues to become more and more attractive. However, for those just looking to get started, you probably do not have much much time to lose before you must begin putting money back in your pocket. So how can you make money online fast?
If you want to make money online fast, you must first recognize the common barriers and pitfalls that others have faced and fallen into. Many thousands of people have tried making money on the Internet only to give up after not seeing the quick results that they had expected. This situation normally comes down to two things. First, they simply have the wrong plan or choose the wrong people to work with. Second is not having realistic expectations. That doesn’t mean you can’t make money online fast and reasonably easily, but you do need to anticipate some level of investment and time put in to see a significant income back.
You have no doubt already heard of the concept of affiliate marketing. This term basically means having the ability to market someone else's product or service and earning a commission for every client you refer that becomes an actual customer. Making money on the Internet or anywhere else really couldn’t be any easier. You don’t have to struggle to produce your own merchandise or reinvent the wheel. In many cases, you will find marketing materials already created for you. Plus, by making sure you are working with an established and well-respected industry leader, you are able to lean on its credentials and well developed tools, shaving years off of the curve it takes when launching a new venture from scratch. So the recipe to make money online fast is easy; simply get your own website and blog up and running, find a high quality affiliate program offered by a reputable company, and implement it.

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1. Filling The Need
You can debate the exact amount of white space you should have in ads and the perfect percentage of keyword density for SEO until you are blue in the face, but if your product or service is not perceived as filling an urgent and essential need, then you cannot complain about poor advertising effectiveness. Don’t just sell the features and tell prospects how your product or service works. Make sure you are promoting the real benefits for your prospective customers, the ones that are most important to them. For example, a toll free number is not just a way for your customers to reach you by phone or only a critical part of your branding. Toll free numbers have not only been proven to improve advertising effectiveness in terms of response rates but also through double digit increases in closing ratios and actual revenues.

2. Personalization
Both individual and corporate consumers are becoming more demanding than ever about the products and services they choose to acquire. They want to be made to feel special and that you care about their needs, and they often will only jump on those offerings that appear to be made just for them. This case is true whether it is a new smartphone, a marketing program, or a mobile app. So consider how you can improve advertising effectiveness or add options to your products that will give that personalized "created just for me" feel. You can also achieve this customer connection by improving on tracking and the flow of your system that will present visitors to your mobile and web presence with exactly what they are looking for and need. Or perhaps you should be creating multiple mini-sites complete with their own branding and vanity numbers to target specific niches in your industry.

3. Integration
In several ways, integration applies to increased advertising effectiveness. First, consumers and prospects are surrounded by so many channels these days that it is essential to keep in front of them wherever they are in order to keep your hold on your market share. No longer are consumers just bombarded by billboards, telemarketers, and TV ads. They are now permanently plugged into the likes of Twitter, Facebook, and other social media sites whether it is on the computer at work, in their cars, or via their smartphones at every other moment of the day and night. Make sure you are in front of them wherever you can be as often as you can, keeping your service fresh in their minds and making it easy for them to acquire your products and services. However, integration is now also playing an extremely important role in the form of Facebook "likes." Getting your products and business "liked" means being able to tap into the sphere of influence and social network that each of your customers has with an extremely powerful word of mouth referral, so make sure to integrate social media with the rest of your business every step of the way.

4. Make It A "No Brainer" To Do Business With You Online
One major factor that has many business owners stumped at just how poorly their online advertising is performing is that they fail to recognize just how different it is doing business via the Internet than face to face. In the past, your sales team may have done great moving high end products with almost no effort at all. However, in many cases you cannot expect to charge the same premiums to complete strangers who are finding you on the web for the first time without making a solid effort to demonstrate your credibility through strong branding. You will also find your advertising effectiveness dramatically improves by offering trials or other incentives to get prospects to realize just how great your company is. Make it impossible for them to say no!