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Monthly Archives: February 2010

Custom Toll Free recently announced the appointment of Rick DeCamp as vice president of business development. In his new position, DeCamp will lead product marketing and business development for a new line of business centered on e-commerce technology solutions."We’re excited to have a marketing and business development executive of Rick’s caliber join our management team," said Michael Evans, president and chief operating officer of Custom Toll Free. "Given his deep and highly successful experience, we know Rick will make a significant impact on our business and product strategy, and help us continue the company’s rapid growth trajectory."

800 Response and Infosurv recently commissioned a study that looked at the habits of 1,000 consumers when they were presented with an advertisement that contained a toll free number and a web address. They found that consumers were 45% more likely to remember the vanity toll free number of a company rather than its website. In one instance, a fictional ad for an auto dealer called Bayside Auto Sales presented a vanity toll free number of 800-new-auto and a website of baysideautosales.com. Respondents were 52% more likely to remember the vanity number over the website, even though the website reflected the exact company name of the auto dealer.