Why Discount Online Advertising Is Destroying The Industry by: Custom Toll Free, April 6, 2011 It is no secret that the major news media and print advertising is already suffering greatly from the surge in Internet usage and online advertising. However, discount online advertising is also destroying online industry as a whole. In a way it is similar to the bubbles of the past in other industries like real estate and the stock market. Deeper discounted online advertising services are constantly being announced which in once sense benefits some consumers and businesses who want to promote themselves on the Internet. However, at the same time it drives down the quality of these services which ends up leaving those who invest in them further out of pocket, often with few or no results. When companies let themselves be drawn into price wars both they and the consumer loses out. We are talking about online advertising offers promising to get you top place Google rankings for $200 and websites being churned out for $50 and Internet marketers promising floods of leads and complete set up for just a few hundred dollars a month. Sure, they can provide some of the work by subcontracting it to India for 50 cents an hour and spinning junk marketing. Though this is neither going to make your company look good to anyone who sees your online advertising, nor is likely to actually provide you with good search engine rankings for more than a few days and certainly won’t lead to closed deals or money in your pocket. The second issue with discount online advertising is the hoard of websites promising that you can launch your own successful business on the Internet overnight by doing your own marketing if only you invest in their software program of course. Unfortunately many of these programs are extremely outdated and are pretty worthless today. Much of this surrounds content marketing and article spinning which Google has already announced that it is cracking down on. Still this is resulting in the Internet being flooded with masses of junk content and poor online advertising, which just makes things confusing and frustrating for the consumers who are really serious about shopping on the web. Plus with everyone trying to jump into the game, consumers are increasingly facing more scams and poor service from companies who just don’t know what they are doing. This is bad for everyone. Of course it will work itself out in the end, even if it takes a serious correction for the bad to be weeded out and those who are doing it right to see the fruits of their labors. The bottom line is that you can make great money on the web if you align yourself with those serious about quality online advertising through a reputable affiliate program, and you can realize amazing results with a smart online advertising strategy, just remember that you normally get out what you put in. Read More
5 Tips For Maximizing Marketing ROI by: Custom Toll Free, April 5, 2011 1. Improve Your Targeting If you want to not only increase the number of leads you have, but increase the number of deals you actual close for truly maximizing your marketing ROI, then start by improving your targeting. If you haven’t already, hone in on a niche, develop your keywords for your marketing further and look for new opportunities to position your organization as the top choice for your niche market. Read More
Phone Number Look Up And B2B Marketing by: Custom Toll Free, April 4, 2011 Phone number look up tools and successful B2B marketing go hand in hand. Let’s take a look at some of the innovative ways that you can use phone number look ups to build your B2B marketing prospect list, hone in on your ideal customers, making closing the deal easier and even maximize the value of every potential client. Building Your Prospecting List Building a target list using a toll free number reverse look up can enable you to hone in on businesses in your niche by searching for related keywords. This means immediately identifying B2B marketing opportunities among businesses that clearly are taking their own operations seriously and want to be the best. Researching Your Prospects Researching your prospects for your B2B marketing is easy when you use the most advanced phone number look up tools. These tools now not only provide the owner’s name, but their web domain name, how long they have had their toll free number, and additional contact information and often a description of their services. This gives you one quick and easy resource for finding out all you need on a prospective client for tweaking your pitch and presenting a customized solution for their needs while sounding educated about their organization. Maximizing Marketing ROI The best toll free number reverse look up tools also instantly provide numerous suggestions for related vanity numbers that are ideal for your prospects. By joining a toll free affiliate marketing program you can also profit by offering these numbers to your prospects both for a warmer introduction and to maximize your revenue from each contact. Make Them Come To You Outbound B2B marketing is great, but why not start attracting them to you so that they do all the hard work and are lining up to do business with you? The leading toll free service providers today also offer a range of search tools and widgets that you can place on your own website once you have joined their affiliate program. This will help you draw in new web traffic which you can then convert into customers for your core products and services as well as enabling you to make additional income from current clients revisiting your website or blog. Read More
Phone Number Searches…Building Prospect Lists by: Custom Toll Free, March 15, 2011 Can you use phone number searches to build targeted lead lists? Getting your hands on a quality prospect list today can be a lot more difficult than it was a few years ago. It used to be easy to acquire large lead lists of business phone numbers or email addresses from data compilers and lead generation companies. However since so many companies have gone out of business in the past few years many of the names in these databases are no longer valid, while those that are left have often been resold again and again. However there is another, more creative way to build your own B2B prospect list. Using phone number searches and reverse lookup tools for toll free numbers you can quickly build a targeted list of active numbers. Utilizing the most advanced toll free number search tools you can hone in on specific niche markets using keywords and phrases that are used in vanity phone numbers. There are a number of additional benefits to this. Firstly, it won’t cost you anything to call them. Secondly the best reverse phone number lookup tools also instantly provide provide a range of data all in one place about a given company. This often includes alternate contact information, the company’s web domain name and a description of their services as well as how long they have had the number. This gives your call center agents access to significant information in an instant which can be used to tweak pitches, sound more knowledgeable about the client’s business when you can and be able to hone in better on their needs. This may sound a little tedious to do yourself. However when you consider that you can outsource the harvesting of these phone numbers to a virtual assistant for as little as $1 an hour it is also one of the least expensive ways to build a prospecting list. By using the leading phone number search tools you will also find that your results include a list of other related toll free numbers which should you join a toll free number affiliate program you could offer as an add on service or bundle with your current offering to increase your revenues. Or perhaps you can even host phone number search tools on your own website that will not only provide an extra income stream but help you capture more incoming prospects from the web. Read More
Six Easy Steps For A Profitable Online Marketing Strategy by: blog-editor2, March 4, 2011 1. Research Any marketing strategy not founded on research probably has no more chance of success than the roulette table. That doesn’t mean it has to be incredibly expensive, but some market research built on real facts and figures is crucial for a winning marketing strategy. 2. Branding Before launching any new marketing strategy, you must have developed your brand image in order to ensure maximum results in both the short- and long-term. This development should at a minimum include a unified brand incorporating your business name, web domain name, a toll free vanity number, and a logo. Unified branding will result in the biggest yields in terms of direct responses as well as repeat and future business. 3. Testing Testing is absolutely critical for maximizing marketing ROI and survival in every industry these days. Once you have done your research and branding, get your online assets up and running quickly because without action, there can be no returns. However, instead of throwing your whole marketing budget on one channel or ad set, start slow, see how you can improve conversions, and constantly be improving your marketing strategy. 4. Grow Traffic Before you can make a real impact in your industry and see high volume results from your marketing strategy, you are going to need to be able to get your message in front of a lot of prospects. It is true that paid Internet advertising is still an essential and effective part of any marketing strategy. Yet, growing your fan base, followers, subscribers, and website traffic will ensure you get the highest possible return on all of your future marketing efforts. Try building your opt-in email list with free reports, and run competition and promotions to bolster your social media fan base. 5. Create Your Funnel While the main focus of your marketing strategy right now may be to generate immediate deals and revenues, do not overlook the future value of your contacts. Build out your product funnel so you can automate follow up and make the most out of every lead. 6. Monetize Once you have your online marketing flow working smoothly and have cultivated a large following or at least a large amount of regular web traffic, it is time to monetize it and start really turning on the profits. Your main product line may be performing, and you may be converting others down the road through your funnel, but by joining leading affiliate marketing programs and working them, you can dramatically increase the value of every visitor to your site and really put the icing on your marketing strategy. Image Credit: © Dmccale | Dreamstime.com Read More
800 Number Lookup and B2B Sales by: blog-editor2, March 2, 2011 800 number lookup tools have many invaluable benefits for those in B2B businesses. Not only do 800 number lookup tools provide a mammoth database for harvesting leads, but they can help your staff to understand your prospects better and to hone pitches as well as offering insight into what other products and services you may be able to bundle together to make your offering more attractive. 800 number lookup services can provide easy targeting of specific businesses in niche industries by performing reverse lookups using keywords and phrases in vanity numbers. The best 800 number lookup services will also provide a variety of other details about a number's owner so you can better focus your pitches and sound more educated about your prospects’ needs. These details often include the business' name, web domain name, other contact information, the history of the toll free number in question, as well as other toll free numbers that may be useful for them. Armed with this information from your 800 number lookup, you may in fact find it profitable to join a toll free affiliate marketing program so you can also offer prospects additional toll free numbers and add to your revenue stream. At the same time, you may even be able to profit from including additional Internet domain names to keep the customer's branding unified, even further increasing your profit margins and the value of your offerings. In the past, 800 number lookups have been difficult and have required expensive subscriptions to websites that often did not even have the information you wanted. By contrast, today’s leading toll free providers offer free reverse 800 number lookups with a large range of search options that deliver instant results. So if you have been looking for a new source of B2B leads or a way to improve your closing ratios, you may just be a click away…. Image Credit: © Beata Suchenek | Dreamstime.com Read More
How to Build a Profitable Affiliate Network by: blog-editor2, February 24, 2011 The first step in building a profitable affiliate network is getting the word out and letting people know that you offer an affiliate program. If they don’t know about it, they can’t sign up and bring you new business. Those actively seeking affiliate programs in your industry may know to click on small links in the fine print at the bottom of your web pages where most companies place theirs. But that type of placement could mean missing out on far too many opportunities. Consider adding an affiliate program link to your main navigation page and even including affiliate opportunity information in regular autoresponders or email newsletters that go out to your opt in list. However, there is a huge difference between adding a lot of affiliates to your network and actually creating a profitable affiliate network. A poor network of channel partners can do much more damage to your business than good. Some affiliates, especially those new to affiliate marketing, can take up so much of your time without producing results that they cost you money. Instead of signing up everyone who has a pulse, be a little more selective or go after "super affiliates" who do this full time. What should you consider when approving affiliates? How long they have been in business? What Internet marketing are they actively involved in right now? What are their sales volume/revenue levels? What experience do they have with PPC advertising? How many contacts do they have in their CRM software? How many opt in email addresses do they have? What is their reputation? How profitable your affiliate network is also relies on how organized you are. You must automate the process as much as possible to reduce the time needed to manage affiliates. Ensure that you have effective tracking so you are not paying out double commissions or paying for fraudulent transactions. The best way to avoid these issues is to join a high quality affiliate network platform and utilize their affiliate software. Finally in order to maximize the results from your affiliate network, you need to give your affiliates the tools and education needed to help them effectively promote your product or service. The more marketing materials you provide them, the more likely they are to use them and actually produce results. Image Credit: © Atee83 | Dreamstime.com Read More
855 Numbers for Offshore Corporations by: blog-editor2, February 23, 2011 The globalization of the business world and the desire to minimize tax liabilities have spurred thousands of entrepreneurs to move their operations offshore or at least choose to incorporate their companies in destinations seen as tax havens. Fortunately, with the release of 855 numbers, these changes don’t have to mean sacrifice branding and credibility. Now it doesn’t matter whether you register your business in Belize, the British Virgin Islands, or Dubai, or you have offshore call centers in the Philippines or India because 855 numbers provide the seamless image of a credible local U.S. company. These affordable vanity numbers can provide the prestige and positioning you need to dominate your industry while demanding the maximum ROI from your organization at every level. Blocks of 855 numbers can also be used for testing and honing your advertising effectiveness as well as streamlining your operations to provide the best in customer service. For those running offshore call centers, 855 numbers are the ideal choice of a toll free number for adding more value to your services. As an affiliate partner with the world’s leading toll free service provider, you can use 855 numbers as an additional revenue stream to offset your other expenses or bundle them in packages to make your offerings more attractive than those of your competition. Your clients are going to want and need toll free numbers anyway, so why shouldn’t you be the one to profit from them? Additionally, by placing the latest widgets and toll free number search tools on your site and actively promoting 855 numbers, you will find that you have a new way to attract and pull in more traffic and potential customers who will likely become long-term users of your call center services. 855 numbers will also enable you to harvest better results for your clients, resulting in the ability to charge a premium for your services as well as creating fans that will spread the word of their success with you to other business owners and organizations. Read More
Where To Find Free Affiliate Programs by: blog-editor2, February 21, 2011 Hundreds of free affiliate programs can be found online in a huge variety of industries. Although, there is more to finding great affiliate marketing programs than just choosing them because they are free. Most importantly, you want to be sure you are really going to make money from any free affiliate programs you are considering. After all, you are in it to make a profit and put some cold hard cash in the bank. Surfing some affiliate directories can be frustrating when it seems you just come across one junk program after another. In order to make sure you are signing up for free affiliate programs that will really produce revenues for you, it is important to look at the reputation of the company for whom you will become an affiliate, what level of dedication it has toward making you win as an affiliate partner, and the quality of the affiliate software or platform it is using. When evaluating free affiliate programs, it is always best to choose a company that has been in business for at least ten years and is really great at what it does. If you are going to be an affiliate to make money, then associate your organization with the best in the business and you will not fail. Next, consider how much thought and effort the company offering any free affiliate programs has put into its affiliate programs. Of course every company out there would love to have thousands of channel partners promoting its products or services. However, a smart company knows that its success is directly tied to its commitment to the success of its affiliate partners. You can easily tell the difference between weak and powerful free affiliate programs by looking at the marketing materials and tools a company provides to its affiliates. Has it created marketing copy that you can use to get the word out instantly about your new affiliation? These days, this marketing copy should absolutely include email copy, blogs, Tweets, and more. Those who have gone even further offer image ads and banners as well as sticky widgets that will improve the overall effectiveness and conversion rate of your website, not just for them, but for any other products and services you are promoting. Then weigh the quality of the affiliate platform or software the company is using to track your commissions. After all you are in it to get paid. You don’t have time to be bickering over commissions or chasing up leads. Perhaps the best and most highly respected software platform for free affiliate programs out there is Commission Junction. Any company that is a part of CJ is normally worth checking out and has been carefully tested before being allowed to offer its affiliate program through this medium. Read More
How Can I Make Money Online Fast by: blog-editor2, February 16, 2011 Every day as we hear new amazing success stories of overnight Internet millionaires, making money online continues to become more and more attractive. However, for those just looking to get started, you probably do not have much much time to lose before you must begin putting money back in your pocket. So how can you make money online fast? If you want to make money online fast, you must first recognize the common barriers and pitfalls that others have faced and fallen into. Many thousands of people have tried making money on the Internet only to give up after not seeing the quick results that they had expected. This situation normally comes down to two things. First, they simply have the wrong plan or choose the wrong people to work with. Second is not having realistic expectations. That doesn’t mean you can’t make money online fast and reasonably easily, but you do need to anticipate some level of investment and time put in to see a significant income back. You have no doubt already heard of the concept of affiliate marketing. This term basically means having the ability to market someone else's product or service and earning a commission for every client you refer that becomes an actual customer. Making money on the Internet or anywhere else really couldn’t be any easier. You don’t have to struggle to produce your own merchandise or reinvent the wheel. In many cases, you will find marketing materials already created for you. Plus, by making sure you are working with an established and well-respected industry leader, you are able to lean on its credentials and well developed tools, shaving years off of the curve it takes when launching a new venture from scratch. So the recipe to make money online fast is easy; simply get your own website and blog up and running, find a high quality affiliate program offered by a reputable company, and implement it. Image Credit: © Gyeah | Dreamstime.com Read More