Having a memorable number is important to your business because:
- Dialing the wrong number leads to frustrated consumers. Frustrated consumers translate to lost sales.
- Your customers may be getting routed to your competitors.
Choose Your Number Well
Choose a word or phrase that is highly relevant to your business, and easy to spell. Rhymes and number patterns will also help your customer’s memory.
If you need advice, you can give us a call at 1-800-CUSTOMIZE.
Secure Your Vanity Phone Number Variations
One way to help your customers reach you every time is by owning common accidental variations of your vanity number.
- 1-800-GO SHOES (with the letter O)
- 1-800-G0 SH0ES (with zeroes in place of the O’s)
Competitors often target these types of variations.
There are a lot of businesses that make money from owning misdials of popular vanity numbers. The adult industry is notorious for it. If you’ve ever misdialed a number and been surprised by a voice asking for your credit card number, you’re not alone.
Secure Other Prefixes for Your Number
Securing the other prefixes (800, 888, 877, 866, 855, 844, 855 or 844) for your number is your best defense against losing potential customers to prefix confusion.
According to a recent study of yellow page advertising usage, many consumers are unclear about the function of 888, 877, 866, 855 or 844 prefixes. Being most familiar with the 800 prefix, many customers will substitute it for the real one. The business that owns the 800 version of the number then receives up to 25% of the original business’s clients.