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All posts by Megan Andersen

Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all info searches will be conducted by voice as of 2020, predicts ComScore, and to make that happen 55 percent of all U.S. households are expected to own a house speaker […]

Before your business embarks on a marketing plan, you need to zero in on its unique selling proposition — the factor that helps it stand out from most of its competition. Taking time to identify exactly how you want to be different (and what you wish to be known for) allows you to structure your […]

If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of all your own business decisions can, of course, be rewarding, exciting and profitable. But researchshows the time and dedication involved can also lead to burnout, with […]

As a small-business owner, you’re constantly pulled in different directions, with myriad responsibilities and decisions to be made on a daily basis. As a result, you may feel like marketing is the least of your worries, that you lack the time to create and implement a full-fledged campaign for driving in more sales. Of course, […]

Effective branding is a common goal for many businesses, and for good reason. Creating positive brand elements in consumers’ minds can pay off in terms of how your company is perceived and remembered — establishing credibility (or not) and ultimately determining whether they choose to buy from you. And you need to understand that your […]

One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective call marketing campaigns). That’s because phone numbers linked to meaningful words or number sequences optimize functions in the brain that help us remember who to […]

When you run a small business, every customer counts. That’s why it’s so important to form strategy for building and maintaining solid relationships with your clients. Those kinds of relationships don’t just happen; most business owners must set ground rules for themselves and their employees to ensure customers are treated in ways that establish trust […]

From a consumer perspective, it’s called smartphone addiction. From a call marketing perspective, it’s called opportunity. Consumers worldwide have become dependent on smartphone usage to help them optimize each day. For example, Deloitte recently found more than a third of global consumers check their phones within five minutes of waking each day, while a full 20 percent check their phones […]

Customer experience, or CX, is a major catchword for small businesses this year, largely because it’s so crucial to competing in today’s business environment. The idea isn’t really new: It refers to businesses’ efforts to enhance interactions with customers so they keep coming back for more. But these days the concept has expanded to encompass […]

It’s safe to say the majority of inbound marketers these days rely on mobile ads to drive leads. That’s not surprising given that the number of mobile phone users worldwide is expected to surpass 5 billion by next year, while annual calls to business via smartphone should reach 162 billion when factoring in responses from search (paid and organic), […]