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All posts by Shannon Givens

Now that consumers are privy to instant information through social media, their expectations are higher in terms of the companies they choose to patronize. These days customers and employees, particularly millennials, want to know more about what goes on behind the scenes before they embrace a given brand. In fact, 94 percent of U.S. customers […]

If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of all your own business decisions can, of course, be rewarding, exciting and profitable. But research shows the time and dedication involved can also lead to […]

When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their preferences and viewing and buying habits, and to take full advantage you’ll want to strategize your messaging accordingly. Some 77 percent of Americans now own […]

When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the narrative that gets to the point of whatever you’re trying to accomplish. It’s the bottom line, the crux of the matter, the heralding of trumpets […]

When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales and marketing strategies until you know who your customers are. Conversely, fully understanding your customers can be difficult until you start generating significant sales. That’s […]