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Monthly Archives: January 2019

When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the narrative that gets to the point of whatever you’re trying to accomplish. It’s the bottom line, the crux of the matter, the heralding of trumpets […]

When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales and marketing strategies until you know who your customers are. Conversely, fully understanding your customers can be difficult until you start generating significant sales. That’s […]