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Monthly Archives: May 2018

Customer experience, or CX, is a major catchword for small businesses this year, largely because it’s so crucial to competing in today’s business environment. The idea isn’t really new: It refers to businesses’ efforts to enhance interactions with customers so they keep coming back for more. But these days the concept has expanded to encompass […]

It’s safe to say the majority of inbound marketers these days rely on mobile ads to drive leads. That’s not surprising given that the number of mobile phone users worldwide is expected to surpass 5 billion by next year, while annual calls to business via smartphone should reach 162 billion when factoring in responses from search (paid and organic), […]