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Monthly Archives: October 2017

When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the narrative that gets to the point of whatever you’re trying to accomplish. It’s the bottom line, the crux of the matter, the heralding of trumpets […]

Back in the day, salespeople across industries wore themselves out cold-calling customers who had little to no interest in their products or companies. Fortunately, the advantages of digital marketing (combined with customer disgust over in-your-face sales tactics) have changed all that, and now companies are getting much more bang for their buck through inbound marketing. […]

If you’re targeting your call marketing campaign toward the millennial market, certain strategies are bound to be more effective than others. A great deal of research has been focused on the needs, wants and preferences of consumers now between the ages of 22 and 40, and savvy businesses are paying attention when it comes to […]

As a solopreneur, you likely have so much on your mind that it’s difficult to even think about educating yourself on better business skills and practices. After all, in many cases your time is literally money. Still, it’s important to keep investing in yourself so you’re able to keep up with industry trends and innovations. […]

The only thing constant is change, and there’s a good chance a number of factors — anything from the economy to design trends to added services to a shift in your product line — have led you to see that original branding has become obsolete, and that it may be time for a rebrand. If […]