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Monthly Archives: December 2016

With the constant changes in technology and the marketing industry, it seems like various marketing tools go in and out of style quickly. But certain tools continue to stand the test of time, bringing success to companies over and over again. Let’s take a look at some of these tools and explore why they’ve been […]

A business buzzword among multiple industries today is “friction,” and companies are focusing on how it can be eliminated from customer interactions. The word refers to virtually anything bound to slow down or irritate consumers in our increasingly fast-paced, technology-enabled world. And its reduction is being applied to everything from sales to e-commerce to customer […]

Even with all the high-tech communication options available, successful salespeople often prefer one of the most traditional — phone calls. Why? Because incoming calls still offer some of the highest conversion rates on record. That makes sense given that such callers are present, already interested in your product and apt to be impressed by your […]