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Monthly Archives: April 2012

Businesses forging new marketing plans to keep up with emerging trends have bench-marked their successes by how well they perform on Google for years. Though could Google's failure to outdo Facebook be the end of the Internet giant?


Not likely. Novices may like to post blog comments making fun of Google's inability to beat Facebook's user numbers when it comes to social media, though it is unlikely any of them are worth anywhere near what Google's founders are today.

Is your toll free number safe? With toll free numbers being one of the most important tools for any business and perhaps the most valuable branding element, companies simply can't afford to jeopardize their security and continuity.

Imagine after building a huge amount of equity in a brand and toll free number over several years only to lose the number to the competition who can instantly capitalize on all of your hard work…not to mention the resources you invested. It can happen and it has even happened to government agencies.

 

Branding

                In the past, we could shut off our business life just as simple as we can flip off the neon sign that reads “OPEN” and turn the locks on the door to head home to our friends and family and be ourselves. Those were the good old days, but bridges of communication for your business and for your clientele came fewer and far between. So we have the Facebook’s, the LinkedIn’s, Tumblr’s, Reddit’s, StumbleUpons, PRWeb’s and all that fun stuff and now a good connection with a customer is only a like away.

In today’s new take on the information age, being the champion of a cause can speak volumes more than currency can. The reason for this is accessibility. To stay relevant in an age where everything can come and go within the click of a mouse the key is accessibility. Whether concerns, complains or commendations hearing the thoughts and suggestions of customers, loyal or casual, is never an easy task. Be it through voluntary action by the customer or by conducting outreach and garnering the results.           

 

The alleged tax hike set to hit on January 1st, 2013 are what experts are warning of an end of year "Taxmageddon" that will hit the middle class and hard working business owners even harder.

The coming tax Armageddon at the end of 2012 brings the end to $500 billion in tax breaks all at the same time. This is estimated to increase the average tax bill by $3,800, eliminating the $124 billion payroll tax cut and raise the tax rate on entrepreneurs.

Afraid of making critical branding mistakes with your hot, new start up?


You aren't alone but sticking to the following do's and don'ts of great branding will help guide you to building a winning brand…


4 Branding Do's:


1. Unification
Do make sure your branding will work for all of your products and services and create a plan for maintaining strong branding.

Afraid of making critical branding mistakes with your hot, new start up?


You aren't alone but sticking to the following do's and don'ts of great branding will help guide you to building a winning brand…


4 Branding Do's:


1. Unification
Do make sure your branding will work for all of your products and services and create a plan for maintaining strong branding.