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Monthly Archives: April 2011

There is no denying that cheap advertising has its draws. The cost is low while the potential rewards are great. But in deciding which Internet advertising to use, it is also important to keep the long-term potential of your business in mind. Sure, cheap Internet advertising can give you short-term gains but the search engine and your consumers will ultimately frown upon most of these techniques, especially if they are unethical. Below are some methods you should avoid:

There is no denying that cheap advertising has its draws. The cost is low while the potential rewards are great. But in deciding which Internet advertising to use, it is also important to keep the long-term potential of your business in mind. Sure, cheap Internet advertising can give you short-term gains but the search engine and your consumers will ultimately frown upon most of these techniques, especially if they are unethical. Below are some methods you should avoid:

1. Niche Marketing
Generic vanity numbers are becoming harder to come by for most industries, and marketing pros are more and more recognizing the power of niche marketing. By using one or more highly targeted vanity numbers you can laser target niche market segments by maximizing the advertising effectiveness of each of your marketing campaigns. Think of it like using multiple web domains and landing pages to appeal to different customers on the web.

The Internet is indispensable in today’s world. It allows people to do things which they were previously unable to. People can shop, pay bills, research and look up companies or businesses online. The Internet is like an online directory where people can get the things they want and the information they need. But in creating a website, businesses should make sure that they choose the most appropriate web domain name.

The phone and the Internet are now the primary points of contact today between businesses and their clients. Due to the competitive nature of the business environment, companies should make the effort to make the cost of communication as cheap as possible for their customers. This can be made possible with toll free numbers. Toll free numbers can provide an efficient way for your company to handle transactions. This is especially true if you automate the phone system.

This week we saw John McCain and John Kerry introduce a new U.S. privacy bill aimed at protecting consumer data, particularly when it comes to the Internet. So does this spell the end of online advertising?

There is no question that consumers are at risk with so much of their data floating around the web. Security breaches mean big problems and open individuals up to identity theft and being targeted by scams. This new privacy bill aims to scale back the sensitive information collected by corporations to only what is necessary for a particular transaction and demands new disclosures on why certain data is being collected, who it may be shared with and how it will be safeguarded. As well of course as giving the option to opt out.

Many advertisers and retail associations are not happy to say the least. They point out that this proposed bill gives the FTC too much power in enabling them to draft the bill and that it will equally harm brick and mortar businesses as well. Businesses worry that the ‘shopping experience’ could be seriously tarnished by the need to give out excessive privacy notices at the point of sale.

The Direct Marketing Association has also weighed in, highlighting the fact that this is probably not the best time for harsher new regulations and restrictions just as the economy is trying to find a strong foothold again. If it became too restrictive and seriously affected online advertising which has perhaps become the saviour of the economy between job creation, retail sales and higher profit margins, we could find ourselves plunged back into an extended depression, with no light at the end of the tunnel.

Perhaps the one plus is a lack of a ‘Do Not Track’ mandate for online advertising in this bill which could put the breaks on many advances in Web 3.0 and means millions of dollars wasted, and a stall in the new trend towards a more interactive experience for the customer.

The truth about privacy is that we are all at risk everyday. All it takes is a desperate bank teller to clear out your bank account or sell your information. Plus perhaps the biggest danger comes from the credit reporting agencies who freely sell our private information everyday. May be this should be the first point of attack for those worried about consumer safety.

So is it the end of online advertising yet? Not by a long shot. Could a tough bill make it harder for U.S. companies? Absolutely. However with globalization everything we don’t like will just go on from offshore locations and feed foreign economies while the U.S. sinks even further.
 

Local search online advertising is a great addition to your marketing mix. However online Yellow Page type advertising alone probably won’t drive in all the traffic that you are looking for by itself.

The experts who are really making millions a year on the web, some of whom are even making over a million a month are finally coming out and telling us that while free social media marketing is incredibly powerful, it is paid online advertising programs that are really providing the consistent, high volume of traffic they require.

Though regardless of which types of online advertising that you are utilizing, your ROI and your ultimate success will to a great degree depend upon your targeting. This includes various demographics including age, income, sex, interests and of course geographic location. These are options easily taken advantage of when using Google Adwords or paid Facebook and YouTube advertising. The more targeted your online advertising, the better your advertising effectiveness, the higher your response ratios and the higher your conversion rates will be. So it is safe to say that laser targeting means maximizing your marketing ROI and the best value for your money.

Some may argue that paid advertising is foolish when there are free options out there. However, those options usually end up also taking a chunk out of your budget in one way or another, whether it is content creation to do it on the scale you need or personal time invested.

Also remember that it is not just the online advertising channels that you use that determines your return, but how well you use them. You must be constantly testing and improving your online advertising campaigns with toll free numbers, better content and scripts for your call center agents.

If you have been planning a new start up and want to ensure the best results or are just looking for ways to improve your brand and conversions, a matching 855 toll free number and web domain name may be just what you need.

Choosing a winning web domain name can be a trying process these days. It can be incredibly difficult to find an available Internet domain that suits your needs and stands out, while matching your brand. So what if you reversed the process and selected a premium 855 toll free number first and then also used it as your web domain name? It has done wonders for a number of industry leading businesses today. This provides brand unity, an easy to remember business phone number and a web domain name that provides instant credibility.

The Internet may be the best way to market your business these days, yet consumers are more cautious about who they do business with. With an 855 toll free number as your web domain name you will enjoy an immediate professional image that portrays you as a sizable, professional company even if you are a one man shop. This will not only mean much higher conversion ratios from the traffic that you generate for your website but will also dramatically increase response ratios on your direct response advertising and will rocket the click throughs on your PPC campaigns for higher ROI and a shorter cash cycle.

If you are already married to a web domain name, then utilize the most advanced online 855 toll free search tools to find a matching vanity number so that you can still harness these benefits.

Why 855 toll free? 800 numbers are great but you will find that many of the best numbers are already in use, while the recently released 855 toll free prefix still has many fantastic and affordable choices available.