Web monitoring analytics offer one of the most powerful tools for improving your online advertising ROI. In fact, web monitoring analytics are essential for guaranteeing the maximum performance of your Internet marketing campaigns. Web monitoring analytics can be used to monitor all of your website traffic, which means being able to test the advertising effectiveness of your different campaigns and how much traffic they are bringing you, the flow of your website, and it’s ability to convert leads into deals.
Web monitoring analytics allow you to track which of your online marketing campaigns are bringing you the most visitors, and more importantly, which one is actually producing the most sales through your individual domain names. You may even be surprised to find out where your visitors are coming from. It may not be the campaigns you think. In this case, you are wasting thousands of dollars in the wrong direction. See which advertising channels are the most productive and optimize those, while scrapping or revamping those that are not producing results.
Next, use your web monitoring analytics to track the flow of movement through your website and identify what is the biggest barrier to prospects taking the action you want. If they are spending too little time on the first page they arrive at, it suggests that either your design is unattractive or your ads are not really reaching the right prospects. Just getting traffic by itself is no good; you want to drive in traffic that you can monetize. Use your web monitoring analytics to watch the flow of your traffic around your site. If visitors spend too little time on a long page and quickly leave, perhaps you are giving too much information and boring them, or if they make it to your closing page but do not acquire your product or service, perhaps your pricing is too high. Or perhaps you need to add more credibility by including your toll free vanity number on your website. Continually strive regularly to use your web monitoring analytics and constantly improve all aspects of your online advertising and you will watch your ROI and profit margins rocket!