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There’s a simple answer to this question that can be expressed in two words: prominently and everywhere.
Your vanity toll free number is the key to people being able to access your business. It’s an easy-to-remember number that people can call quickly. In presenting it to the world––especially, although not only, on your website––you want two things. First, it needs to be displayed often and prominently so that, with repetition, the vanity number will be remembered. Second, it needs to be closely associated with your company, so that when people think of your company they think of your vanity toll-free number.
In fact, you want more than that. You want a three-way connection in people’s minds between the need you can satisfy, your company, and your vanity toll-free number. That way, when people remember they need a product or service that you can provide, they’ll think of your company, and in thinking of your company they’ll think of your vanity toll-free number. At that point, an inquiry leading to a sale is only a phone call away.
Achieving this is simple: Display your vanity toll free number prominently and display it everywhere. Repetition is the key to remembering. Visitors should see the number on every page. It should also be prominently displayed on your letterhead, your emails, and your direct-response advertising campaign in every medium. In fact, what you want is for your vanity toll-free number to become the centerpiece of your marketing campaign. It’s the one thing that you want your customers and potential customers to remember if they remember anything else.
It’s great for customers and potential customers to remember your brand name, and you certainly do want that. It’s great if they remember your company and what you have to offer, and you definitely want that, too. But above all else, you want potential customers to contact you in order to ask about your products or services. You also want existing customers to be able to contact you again easily and without having to look up a hard-to-remember digital number.
All of this is the great benefit of having a vanity toll free number: it’s easy to remember, easy to associate with your company, and easy to call. And that means you want to display it prominently – and everywhere.
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