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Testing before you launch any advertising campaign is essential, and it is especially essential for PPC advertising. In fact, PPC advertising is ideal for testing the viability of the launch of almost all new services and products even if you intend to branch out into other forms of marketing later.
So how should you be testing your PPC advertising? PPC advertising systems like Google Adwords let you find ideal keywords in seconds. However, the real testing is what you put together for your text and image ads. Start by using at least three to four variations of your ad. For text ads, you should be testing your headline, ad copy, and even your Internet domain name. Note that you can use several web domain names, and if you haven’t yet acquired a domain name that includes your toll free vanity number, you may find that having one offers much more volume. When it comes to PPC advertising with image ads, you can also try out different shapes and sizes from animated squares to static or flash banner ads. Try testing different colors in addition to the items above.
A good place to start before even trying to create your PPC ads is to look at other ads that come up for your search terms and see which ones you think are most attractive for customers and how you can differentiate yourself from the competition. You can easily create your own ads in a few minutes in almost any PPC advertising platform, whether it is Google, Yahoo, YouTube, or Facebook advertising, or you can use inexpensive programs like Banner Designer Pro for ads you can use anywhere on the web. Or if you are working with an established company that offers an affiliate program, you may find they have winning ads already created for you to use. You can even take a lesson from one New York Times best selling author and hold a competition that involves having others send your their ad ideas in exchange for providing some sort of free marketing back to the person or company that comes up with your best performing ad. Run your ads for a week, axe the ones that are not producing, and replace them with new ideas. Keep repeating until you have an arsenal of extremely powerful and productive ads that produce big results.