1. Improve Your Product Funnel
Instead of relying on your various social media marketing profiles as totally independent avenues, strive to build a better funnel that pulls all of your online marketing together, allowing each level to do its job while improving your ROI and conversion ratios. Tie together your social media marketing pages, blog, website, and email marketing campaigns to capture more prospects, close deals, and maximize the potential profit from each one.
2. Include Your Vanity Number
Differentiate yourself from all of the small unprofessional fish out there and make sure to include your toll free vanity number on all of your social media marketing fan pages as well, and of course, on your blog and your communications with prospects. A catchy vanity number alone may be the closing factor you have been missing to make prospects take the action you want.
3. Work Smarter Not Harder
It can sometimes seem overwhelming to produce enough content to keep all of your social media marketing channels updated or to expand into more to improve SEO and attract more traffic. However, if you create high quality original content that can be repurposed for your various forms of social media marketing, you can still reap the rewards of a bigger presence on the web while maximizing your budget. For example, commission quality articles that can then be turned into blogs, Tweets, YouTube videos, and social media marketing posts.
4. Explore Group Buying Opportunities
Group buying is about to explode in a big way. It is already the only way many people shop online in China for everything from diapers to houses. Social media marketing giant Facebook has just rolled out its own experiment in group buying for members. Mercedes Benz even discovered its power by using group buying to move over 200 cars in a few hours. So why not explore the potential for your company to benefit from group power whether it is moving your own products or acquiring the things your organization needs?
5. Creating Mobile Apps Or Social Media Games
It is no secret that social media marketing games have emerged as one of the biggest moneymakers in the last couple of years with a monstrous return on investment. Mobile marketing is also an exploding trend that opens the door to thousands and millions of new prospects. So why not explore the opportunity for capitalizing on these trends ahead of your direct competitors?
If you have taken advantage of partnering up with a leading toll free number provider via an affiliate marketing program, check out the following quick and easy ways to let your visitors and clients know about your new service.
1. Blog
Your blog is one of the easiest and fastest ways to let all of your prospects and past clients know you are now offering toll free services. If you have chosen a leading toll free number provider to work with, you should find that it has already created some marketing materials, such as blog posts, for you to use.
2. Email
Why not use the opportunity of launching this new addition to your service to send out a new email campaign announcing your toll free number offerings. Or you can incorporate the news in with your regular enewsletters or autoresponders.
3. Banner Ads
A great toll free numbers service provider already ought to have created banners and image ads for you to use. You can use them on your own site or launch a PPC or CPM campaign via Google Adwords, Facebook, YouTube, or similar sites.
4. Your Own Toll Free Number
If you haven’t had your own until now, what better way to promote toll free numbers to your website traffic, channel partners, prospects, and past clients than to announce your own new winning number. You may even want to get out a couple of press releases to capitalize on the event to gain more publicity.
5. Twitter
Toyota this week showed that it thought a Tweet was worth $500 by offering big incentives to those re-Tweeting their latest promotions. Twitter is obviously the fastest and most direct way to get the message out about your toll free service partnership.
6. Website
Why not add an announcement or new page to your website about toll free numbers? More fresh new content is always loved by the search engines and could help you improve your overall traffic volume.
7. Sticky Widgets
The best toll free number providers have developed incredibly powerful sticky widgets for enabling your website visitors to make quick searches for winning toll free numbers right from your website and returning premium vanity number ideas instantly. Use these to boost the value of your website and hold traffic.
Testing before you launch any advertising campaign is essential, and it is especially essential for PPC advertising. In fact, PPC advertising is ideal for testing the viability of the launch of almost all new services and products even if you intend to branch out into other forms of marketing later.
So how should you be testing your PPC advertising? PPC advertising systems like Google Adwords let you find ideal keywords in seconds. However, the real testing is what you put together for your text and image ads. Start by using at least three to four variations of your ad. For text ads, you should be testing your headline, ad copy, and even your Internet domain name. Note that you can use several web domain names, and if you haven’t yet acquired a domain name that includes your toll free vanity number, you may find that having one offers much more volume. When it comes to PPC advertising with image ads, you can also try out different shapes and sizes from animated squares to static or flash banner ads. Try testing different colors in addition to the items above.
A good place to start before even trying to create your PPC ads is to look at other ads that come up for your search terms and see which ones you think are most attractive for customers and how you can differentiate yourself from the competition. You can easily create your own ads in a few minutes in almost any PPC advertising platform, whether it is Google, Yahoo, YouTube, or Facebook advertising, or you can use inexpensive programs like Banner Designer Pro for ads you can use anywhere on the web. Or if you are working with an established company that offers an affiliate program, you may find they have winning ads already created for you to use. You can even take a lesson from one New York Times best selling author and hold a competition that involves having others send your their ad ideas in exchange for providing some sort of free marketing back to the person or company that comes up with your best performing ad. Run your ads for a week, axe the ones that are not producing, and replace them with new ideas. Keep repeating until you have an arsenal of extremely powerful and productive ads that produce big results.
Credit Line: © Ken Toh | Dreamstime.com
Marketing online has definitely established itself as the most cost effective and efficient way to advertise and gain new clients; however, it is often the small things that companies overlook or rush through that can have the biggest impact on the success of marketing online. If overlooked, these three essential elements can seriously affect the success of any Internet marketing campaign.
