vanity numbers

Custom Toll Free recently announced the appointment of Rick DeCamp as vice president of business development. In his new position, DeCamp will lead product marketing and business development for a new line of business centered on e-commerce technology solutions."We’re excited to have a marketing and business development executive of Rick’s caliber join our management team," said Michael Evans, president and chief operating officer of Custom Toll Free. "Given his deep and highly successful experience, we know Rick will make a significant impact on our business and product strategy, and help us continue the company’s rapid growth trajectory."

One of the fastest-growing segments of marketing communication is outdoor advertising. Traditional billboards are benefitting from fast, lower-cost ink jet printing technologies, and new forms of outdoor ads are proliferating. These include electronic billboards, bus signs and bus wraps, kiosks, giant banners, LED message reader boards, and even taxi tops.

Studies of advertisers reveal that they choose billboard ads for their superior abilities to communicate effectively, to attract new customers, and to increase sales. eMarketer Digital Intelligence predicts that US outdoor advertising revenues will rise from the $7.4 billion posted in 2007 to more than $10 billion in 2011.

Let’s start with a little history: Toll-free numbers first appeared in 1960, introduced by the US Post Office. But they really began to change the shape of business calling in 1967, when they were adopted by the old AT & T. In those days, toll-free service was known by the name of IN-WATS (Inward Wide-Area Telephone Service). You might remember hearing someone refer to a “WATS line.”

It didn’t take long for major companies to see the advantages of using toll free numbers to make it easy for customers to reach them. Not surprisingly, the early adopters included companies in the hotel and car rental industries. They set up call centers serving customers who were away from home and facing long-distance calling from a relative’s phone, an expensive hotel phone, or a cumbersome public pay phone. Customers loved the convenience, and companies found that toll-free numbers generated substantial ROI.

In the 1980s, vanity toll-free numbers (spelling a phoneword like 1-800-COMPANY) appeared on the scene, and companies clamored to get the best numbers. Today some vanity toll-free numbers are valued in the millions.

Custom Toll Free has experience in helping businesses select not only a powerful custom toll-free number, but also the toll-free services that best fit your company’s budget and business model. An entire suite of basic services is yours for free when you activate a toll-free number with us. In additional we provide an extensive choice enhanced services including virtual PBX, hunt groups, call announcement, call recording, and VoIP termination.

We make the entire process of getting a custom toll-free number convenient and fast. Contact us for more information, or get started researching a vanity toll-free number using our Available Tollfree Number Search.

Radio advertising accounts for just under 10 percent of all advertising dollars. It’s effective, universal, and mobile. That’s why many Custom Toll Free clients do direct response marketing over the air waves.

The folks at Radio Lounge USA are in the business of producing direct response ads for their clients. They advise companies to make the call to action clear and give listeners a URL or phone number that’s memorable.

“If you are driving users to a toll free number, make sure you are not advertising some random ten digits that are difficult to remember. Use vanity phone numbers,” is their advice.

Here are a few general tips for using radio advertising with your custom toll free number:

Know your audience. Pick stations and time slots that best match your audience demographics.

Repeat, repeat, repeat. Once you’ve chosen a particular time slot or show, stick with it. That guarantees enough repetition of your ad and your toll-free number with a particular audience (morning drive time, gardeners, talk show fans) that your information will be remembered.

Try “roadblocking.” The term “roadblocking” means running your ads on several stations during the same weeks. Businesstown.com explains why roadblocking can be highly effective.

You’ll also find some great advice for successful radio advertising here.

One of the best ways to strengthen the power of your vanity toll free number is to use it in all your marketing materials. That includes putting it in your telephone greetings. Think about it: Clients dial “1-888-PET-CARE” and the greeting they get is “Hi, this is Johnson’s Pet Supplies.” But they could be hearing “Hi, you’ve reached 1-888-PET-CARE, Johnson’s Pet Supplies.”

This is a no-cost way of helping customers recognize and remember your custom toll free number, increasing the likelihood that they’ll call your business again in the future. Here are five ways to use phone greetings to turn those vanity number calls into sales — and increase customer satisfaction.

1. As often as possible, have a live person answer the phone and present your message during business hours. Studies show that customers expect and prefer it, and it’s the ideal during a sales campaign when you want a sales person to have immediate access to a prospect. After all, studies show that customers who make purchases over the phone order more merchandise, and 95 percent of the time they order more expensive merchandise than customers who are ordering from print or online catalogs. If you are using your toll-free number for non-sales purposes, it’s not as critical that the live person greeting the customer be on your team. A good answering service can handle the caller and then send you a convenient email message.
2. If you need to use recorded messages, be sure to record separate ones for business hours and for after-hours. Why? See tips 3 and 4.
3. When your callers do get a recorded message during business hours, it should mention your 1-800 number and your company identity. Then tell the caller, quickly, how to get to the department they’re calling or the information they want. Example: “Thank you for calling 1-888-PET-CARE, Johnson’s Pet Supplies. A representative will be with you in one minute. If you need to reschedule a delivery for tomorrow, please press 3 for the shipment desk. For all other business, please stay on the line.”
4. The message callers get after hours should (again) reinforce your business identity by mentioning your toll-free number and business name. Then let people know when you’ll be back in the office and what they can do to get a message to you in the meantime. “You’ve reached the after-hours line for 1-888-PET-CARE, Johnson’s Pet Supplies. We’ll be back in the office at 8 a.m. Please call back then, or press 2 to leave a message with our answering service.”
5. If you have a website that allows people to view products or schedules, place orders, or send email, be sure to mention that website in your phone greeting. For some callers, this is a plus. But keep in mind that many callers to your toll-free number prefer to talk directly to a live person.

With all the many companies out there, consumers are wise to evaluate what will help them get fast, seamless and reasonable phone packages. Here are some reasons to access Custom Toll Free:

Real-time, real cool
Companies or individuals have access to real-time call reports. You are never in the dark when you have an 800 number through us. We will let you see just how many minutes you’ve used to the minute.

Harness bulk-rate plans
Every company has different needs when it comes to phone services. Some clients need to get bulk-rate plans. This can be done easily with help from one of our agents who can offer pricing for special services.

Branded advertising
Sometimes it’s all about name recognition. By using a toll free vanity number you can set your company apart from the rest. Being consistent means tying in all your creative elements from your logo and business cards to your vanity number and signage.

Simplicity: looking for a number is 1-2-3
First, all you have to do to get a toll free number is do a simple search. At Custom Toll Free, this is a very easy process. Simply use the search bar at our “Available Toll Free Number Search” page and find the ideal toll free number for your business.

select the “industry” to view what numbers are accessible; for instance Computers/Internet, Sports or Travel.

Finally, you can filter the choices by prefix such as 800 or 866 only. You can also use the slider to indicate your projected price scale.

Contact Custom Toll Free today for more advice about getting your personalized phone number.

Whenever you think of the toll-free number market, you think flowers, contact lenses, or safe autos. But today, many parents are using personal toll free numbers to keep tabs on their kids. Parents worried about their college-bound youngsters are resting better at night with toll-free numbers.

We all know it’s hard to get little Suzy or Johnny to call home everyday, but if the call is free you might have a better chance of hearing that phone ring. While normal cell phone plans were once the popular route, they can be highly expensive.

In fact, research shows that 90 percent of people in the United States are dialing toll-free numbers. Additionally, response rates increase an average of 14 percent when advertisements contain toll-free numbers.

Who are the regular people using toll-free numbers today?

•    Parents and grandparents
•    College students
•    Parents of teens and tweens
•    Military families
•    Frequent travelers
•    Those in a long-distance relationship

Custom Toll Free can design a minute plan that is just right for your special toll free needs. You just might bond with your kids, friends and other loved-ones better. Well, maybe or maybe not, but you WILL save money!

There is more good reason to harness the power of a toll free number: you save customers money. Let’s face it, the economy is first on the minds of consumers. If they have the option of two phone numbers in front of them, they are going to be more apt to call the toll-free one and save money.

There’s even toll free directory assistance. It is accessed by dialing 1-800-555-1212, of course this is a completely free call to make. But not all phone numbers are subscribed to the service. So if you have a toll free number, make it available for customers to look it up through the toll-free assistance service.

To reinforce my point, not all toll-free numbers are listed in the directory, only the ones that subscribe are listed. However, the FCC has a plan in the works to review the promotional aspect and competition among multiple providers, such as directory assistance options for toll-free numbers.

Custom Toll Free can help you learn more about what’s on the toll-free horizon.

Be sure you closely review your minutes and service options when you go with a toll free company. At Custom Toll Free we keep our customers closely abreast of all of their monthly minutes. And by offering a wide variety of minute plans, we can help customers better service their clients, too. 100 minutes per month completely free of charge to all our customers.

Friendly e-mails
Communication is everything in this business. Along with extensive minute plans, Custom Toll Free can supply you with a helpful courtesy email to alert you when getting close to your minute cap. In this hectic world, this is a good idea for those who don’t have time to monitor their minutes and need a little bit of extra help.

For example, you could get an e-mail alert when your calls reach 75 percent of your limit. Then, you can get an additional courtesy e-mail when you reach your per-month limit.

Signature minute plans
A toll free number is not hard to figure out. Really, it works very much like a regular cell phone plan. What toll free number holders have to realize though is that a number won’t work if there are no minutes left on a plan.

But at Custom Toll Free we don’t want anyone to miss a call. That’s why we are able offer a special “automatic minute increases” to our customers. When you go with a custom toll free number, you have an easy way to navigate the minutes used. Always remember to look at the plan options for your phone package. Anytime you want to upgrade, a company should be able to help you navigate what is best and how to do it.