Radio advertising accounts for just under 10 percent of all advertising dollars. It’s effective, universal, and mobile. That’s why many Custom Toll Free clients do direct response marketing over the air waves.

The folks at Radio Lounge USA are in the business of producing direct response ads for their clients. They advise companies to make the call to action clear and give listeners a URL or phone number that’s memorable.

“If you are driving users to a toll free number, make sure you are not advertising some random ten digits that are difficult to remember. Use vanity phone numbers,” is their advice.

Here are a few general tips for using radio advertising with your custom toll free number:

Know your audience. Pick stations and time slots that best match your audience demographics.

Repeat, repeat, repeat. Once you’ve chosen a particular time slot or show, stick with it. That guarantees enough repetition of your ad and your toll-free number with a particular audience (morning drive time, gardeners, talk show fans) that your information will be remembered.

Try “roadblocking.” The term “roadblocking” means running your ads on several stations during the same weeks. Businesstown.com explains why roadblocking can be highly effective.

You’ll also find some great advice for successful radio advertising here.

One of the best ways to strengthen the power of your vanity toll free number is to use it in all your marketing materials. That includes putting it in your telephone greetings. Think about it: Clients dial “1-888-PET-CARE” and the greeting they get is “Hi, this is Johnson’s Pet Supplies.” But they could be hearing “Hi, you’ve reached 1-888-PET-CARE, Johnson’s Pet Supplies.”

This is a no-cost way of helping customers recognize and remember your custom toll free number, increasing the likelihood that they’ll call your business again in the future. Here are five ways to use phone greetings to turn those vanity number calls into sales — and increase customer satisfaction.

1. As often as possible, have a live person answer the phone and present your message during business hours. Studies show that customers expect and prefer it, and it’s the ideal during a sales campaign when you want a sales person to have immediate access to a prospect. After all, studies show that customers who make purchases over the phone order more merchandise, and 95 percent of the time they order more expensive merchandise than customers who are ordering from print or online catalogs. If you are using your toll-free number for non-sales purposes, it’s not as critical that the live person greeting the customer be on your team. A good answering service can handle the caller and then send you a convenient email message.
2. If you need to use recorded messages, be sure to record separate ones for business hours and for after-hours. Why? See tips 3 and 4.
3. When your callers do get a recorded message during business hours, it should mention your 1-800 number and your company identity. Then tell the caller, quickly, how to get to the department they’re calling or the information they want. Example: “Thank you for calling 1-888-PET-CARE, Johnson’s Pet Supplies. A representative will be with you in one minute. If you need to reschedule a delivery for tomorrow, please press 3 for the shipment desk. For all other business, please stay on the line.”
4. The message callers get after hours should (again) reinforce your business identity by mentioning your toll-free number and business name. Then let people know when you’ll be back in the office and what they can do to get a message to you in the meantime. “You’ve reached the after-hours line for 1-888-PET-CARE, Johnson’s Pet Supplies. We’ll be back in the office at 8 a.m. Please call back then, or press 2 to leave a message with our answering service.”
5. If you have a website that allows people to view products or schedules, place orders, or send email, be sure to mention that website in your phone greeting. For some callers, this is a plus. But keep in mind that many callers to your toll-free number prefer to talk directly to a live person.

With all the many companies out there, consumers are wise to evaluate what will help them get fast, seamless and reasonable phone packages. Here are some reasons to access Custom Toll Free:

Real-time, real cool
Companies or individuals have access to real-time call reports. You are never in the dark when you have an 800 number through us. We will let you see just how many minutes you’ve used to the minute.

Harness bulk-rate plans
Every company has different needs when it comes to phone services. Some clients need to get bulk-rate plans. This can be done easily with help from one of our agents who can offer pricing for special services.

Branded advertising
Sometimes it’s all about name recognition. By using a toll free vanity number you can set your company apart from the rest. Being consistent means tying in all your creative elements from your logo and business cards to your vanity number and signage.

Simplicity: looking for a number is 1-2-3
First, all you have to do to get a toll free number is do a simple search. At Custom Toll Free, this is a very easy process. Simply use the search bar at our “Available Toll Free Number Search” page and find the ideal toll free number for your business.

select the “industry” to view what numbers are accessible; for instance Computers/Internet, Sports or Travel.

Finally, you can filter the choices by prefix such as 800 or 866 only. You can also use the slider to indicate your projected price scale.

Contact Custom Toll Free today for more advice about getting your personalized phone number.

Whenever you think of the toll-free number market, you think flowers, contact lenses, or safe autos. But today, many parents are using personal toll free numbers to keep tabs on their kids. Parents worried about their college-bound youngsters are resting better at night with toll-free numbers.

We all know it’s hard to get little Suzy or Johnny to call home everyday, but if the call is free you might have a better chance of hearing that phone ring. While normal cell phone plans were once the popular route, they can be highly expensive.

In fact, research shows that 90 percent of people in the United States are dialing toll-free numbers. Additionally, response rates increase an average of 14 percent when advertisements contain toll-free numbers.

Who are the regular people using toll-free numbers today?

•    Parents and grandparents
•    College students
•    Parents of teens and tweens
•    Military families
•    Frequent travelers
•    Those in a long-distance relationship

Custom Toll Free can design a minute plan that is just right for your special toll free needs. You just might bond with your kids, friends and other loved-ones better. Well, maybe or maybe not, but you WILL save money!

There is more good reason to harness the power of a toll free number: you save customers money. Let’s face it, the economy is first on the minds of consumers. If they have the option of two phone numbers in front of them, they are going to be more apt to call the toll-free one and save money.

There’s even toll free directory assistance. It is accessed by dialing 1-800-555-1212, of course this is a completely free call to make. But not all phone numbers are subscribed to the service. So if you have a toll free number, make it available for customers to look it up through the toll-free assistance service.

To reinforce my point, not all toll-free numbers are listed in the directory, only the ones that subscribe are listed. However, the FCC has a plan in the works to review the promotional aspect and competition among multiple providers, such as directory assistance options for toll-free numbers.

Custom Toll Free can help you learn more about what’s on the toll-free horizon.

Be sure you closely review your minutes and service options when you go with a toll free company. At Custom Toll Free we keep our customers closely abreast of all of their monthly minutes. And by offering a wide variety of minute plans, we can help customers better service their clients, too. 100 minutes per month completely free of charge to all our customers.

Friendly e-mails
Communication is everything in this business. Along with extensive minute plans, Custom Toll Free can supply you with a helpful courtesy email to alert you when getting close to your minute cap. In this hectic world, this is a good idea for those who don’t have time to monitor their minutes and need a little bit of extra help.

For example, you could get an e-mail alert when your calls reach 75 percent of your limit. Then, you can get an additional courtesy e-mail when you reach your per-month limit.

Signature minute plans
A toll free number is not hard to figure out. Really, it works very much like a regular cell phone plan. What toll free number holders have to realize though is that a number won’t work if there are no minutes left on a plan.

But at Custom Toll Free we don’t want anyone to miss a call. That’s why we are able offer a special “automatic minute increases” to our customers. When you go with a custom toll free number, you have an easy way to navigate the minutes used. Always remember to look at the plan options for your phone package. Anytime you want to upgrade, a company should be able to help you navigate what is best and how to do it.

Supposedly the government has been reserving some 855 numbers to be able to deal with the toll-free number shortage. This is meant to help resolve the dwindling supply of 800 numbers. Only the 855 numbers have not been made available yet. When they do, you know Custom Toll Free will do what we can to help clients access these new numbers.

Consumers should harness an 800 without haste. Here are some good reasons to secure an 800 toll-free number:

•    Increased sales and fewer missed calls
•    A great marketing tool
•    Added word-of-mouth referrals
•    A decrease in item returns
•    Ensure vanity number availability

Learn how Custom Toll Free can help secure effective numbers.

800 numbers and notification e-mails
Today, “toll-free” has become a comprehensive service. When a business goes with a service provider or a toll-free company, they can monitor things like usage with call notification emails.

Monitor your toll free number via automatic e-mail notification systems. Many of our clients here at Custom Toll Free decide to go this route. Especially if they want to monitor things such as caller ID and the time of day the call comes through.

Going the toll-free route takes more forethought than simply getting a good vanity number. Let us help you.

Available 800 numbers are on the decline. That being said, there has never been a more urgent need for companies to get 800s if they have not already. It’s been over a decade since the federal government tried to help bolster the supply of toll free numbers. In fact, 800 numbers seem to be hard to come by, and it might be getting worse. Over the years the government has tried to safeguard 800 numbers in various ways.

Not so long ago, 866 saved the day
We all remember when 877 or 866 prefixes were the new digits on the block. With the technology boom and the expanding role of Internet (the emergence of matching vanity numbers with domain names) those newer digits slowly became in short supply as well.

Consumers may or may not know that The Federal Communications Commission (FCC) does have a plan in place for solving 800 numbers from becoming extinct.

While the remaining 800, 888, 866 and 877 become less and less available, phone companies and consumers feel the pain. This could have far-reaching implications on new and existing businesses and how they communicate with customers and clients. Many companies have come to realize that their toll-free numbers a seamless way to help market and grow their businesses.

When it seems like you can’t find a good toll free number, let Custom Toll Free help you secure the right one for your business needs (one point of our service is that we DO get numbers that are not available).

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Every week a new group of highly desirable vanity toll-free numbers is released into the marketplace. They’re freed up by companies that may have changed business or gone out of business, as well as by companies that may have been using a number in limited service areas.

With widely applicable word combinations like “man-power” “my-loans” “pizza-joint” and “out-of-debt,” these custom toll-free numbers get snapped up rapidly.

Here’s are just a few of the hot new numbers with toll-free 1-800, 1-888, 1-877, and 1-866 prefixes available at the time this blog post was published.

1-800-HOME-OWNER

1-877 -MAN-POWER

1-888-OUT-OF-DEBT

Please contact  us here at Custom Toll Free to find out more about fresh vanity numbers now available or coming available soon. Or use our toll-free number search tool (also known as reverse number lookup)  to find out the availability of the number you’d like.  Custom Toll Free can notify you if and when that number becomes available, or even help get this number assigned to your company.

When toll free “866″ numbers were made available in 2000, they opened exciting new possibilities for businesses that had been unable to get desirable vanity numbers with the popular “800″ prefix.

Recent research shows that well over 80 percent of Americans 18-55 now recognize “866″ as a toll free prefix. If your customer base falls in that demographic, “866″ numbers offer the perfect business solution for you.

A sizable part of our business at Custom Toll Free involves locating 866 numbers that match the needs of our clients. Locating 866 toll free numbers is both an art and a science. We’ve automated our powerful database of toll free numbers so you can search to find out if the 866 numbers you want are available.

If the 866 numbers you’d like have been assigned to other companies, don’t give up! Custom Toll Free specializes in handling negotiations that can get numbers released and assigned to you. Our experienced consultants can help you explore a wide range of options.