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Any marketing strategy not founded on research probably has no more chance of success than the roulette table. That doesn’t mean it has to be incredibly expensive, but some market research built on real facts and figures is crucial for a winning marketing strategy.
Before launching any new marketing strategy, you must have developed your brand image in order to ensure maximum results in both the short- and long-term. This development should at a minimum include a unified brand incorporating your business name, web domain name, a toll free vanity number, and a logo. Unified branding will result in the biggest yields in terms of direct responses as well as repeat and future business.
Testing is absolutely critical for maximizing marketing ROI and survival in every industry these days. Once you have done your research and branding, get your online assets up and running quickly because without action, there can be no returns. However, instead of throwing your whole marketing budget on one channel or ad set, start slow, see how you can improve conversions, and constantly be improving your marketing strategy.
4. Grow Traffic
Before you can make a real impact in your industry and see high volume results from your marketing strategy, you are going to need to be able to get your message in front of a lot of prospects. It is true that paid Internet advertising is still an essential and effective part of any marketing strategy. Yet, growing your fan base, followers, subscribers, and website traffic will ensure you get the highest possible return on all of your future marketing efforts. Try building your opt-in email list with free reports, and run competition and promotions to bolster your social media fan base.
5. Create Your Funnel
While the main focus of your marketing strategy right now may be to generate immediate deals and revenues, do not overlook the future value of your contacts. Build out your product funnel so you can automate follow up and make the most out of every lead.
Once you have your online marketing flow working smoothly and have cultivated a large following or at least a large amount of regular web traffic, it is time to monetize it and start really turning on the profits. Your main product line may be performing, and you may be converting others down the road through your funnel, but by joining leading affiliate marketing programs and working them, you can dramatically increase the value of every visitor to your site and really put the icing on your marketing strategy.
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1. Missed Branding Opportunities
Whatever type of marketing campaign you are launching, a vanity number offers instant branding. Even if your prospects do not take immediate action, an easy to remember vanity number will stick in their minds until when they do need your product or service. This truth applies to PPC advertising, direct mail, email marketing, and display ads.
2. Increased Response Rates
It has been proven time and time again that toll free vanity numbers consistently provide significantly higher response rates. So, considering the small investment it takes to get a winning vanity number, why anyone would ever dream of running an ad campaign without one is a mystery. Otherwise, you are not just throwing away money but handing those prospects over to your competition.
3. Improved Closing Ratios
Vanity numbers not only help increase the response rates to your advertising, but more importantly, they also improve the actual closing ratios from your campaigns. That is where you really put profits back into your pocket. Ask yourself how much a closed deal is worth, not only now but also in terms of the value of a lifelong customer and the referrals you will receive. Easily in the tens of thousands. So with some shared use, vanity numbers are available for as little at $19 a month. That small amount can provide at least two or three times the closed deals from a campaign. It is really a no brainer.
4. Tracking & Testing
Toll free numbers offer the ability to track and test easily all types of metrics and variables involved in your marketing. Those tools mean the ability to identify easily what is working well and what you can improve on so you can hone your marketing into a well oiled money making machine.
5. Maximizing Marketing ROI
These compounding factors of increased advertising effectiveness through better brand recognition, higher response and closing ratios, and well-tested campaigns means being able to see the maximum return on investment from your marketing budget. What you do with the extra profit is entirely up to you, whether it is expanding your marketing efforts, handing out bonuses, donating it to charity, improving your products or services, or just treating yourself to a well-deserved vacation in the sun. Going to the market without a vanity number is the equivalent of handing over large slices of market share to your competitors. Win or lose - it is all up to you.
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Despite all the new forms of Internet marketing and the plethora of social media networks that have sprouted up in the last couple of years, direct marketing through direct mail and email marketing still remains one of the most effective advertising channels for businesses of all sizes.
However, that does not mean that rushing and just sending out any direct mail or email campaigns is going to guarantee your success, achieve maximum advertising effectiveness, and result in the best ROI for your marketing budget. Throwing all of your resources into one large campaign that flops can not only stall your operation and income but could even cripple your organization.
Fortunately, by using web analytics and blocks of toll free numbers, you can perform affordable tests quickly in order to hone your direct marketing campaigns and maximize your marketing ROI. By acquiring blocks of toll free numbers, you can use different numbers in a split test campaign to improve the various factors that determine optimal advertising effectiveness, such as your lead and data lists, the copy of your direct marketing pieces, email subject lines, mail packaging, and the timing of your delivery.
Some marketers see testing as something that slows them down. However, testing means you can still get out a partial campaign and receive leads now while you will get a lot bigger return for your money when you go all out. Just look at the difference in not only leads but in actual dollars that a great direct marketing campaign offers. For both mail and email direct marketing campaigns, the response rates can range from less than 1 percent on the low end to over 10 percent for those who have honed and tested. Good campaigns will also yield higher closing ratios. So on the same 10,000 piece campaign, without testing you may end up with 100 responses and one closed deal, while those you have tested could be looking at over 1,000 responses and as many as 250 new deals. Which results do you want for your money?
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With so many affiliate programs available online, how can you find the best ones for you? In this article, we’ll give you the lowdown on how to find affiliate programs that really make money. It is a straightforward process that can take you down the road to earning big bucks!
Check Affiliate Database – Companies like Clickbank enable you to find companies that offer commissions based on your sales. In the case of Clickbank, they only list digital products. This setup means that a percentage of the sale goes directly to you with little or no waiting time.
Amazon Associates – Amazon.com bases its success on the number of affiliates it has on its system. Their links are incredibly easy to set up for any website or blog. In addition, the astonishing number of products on the site ensures that whatever your niche, you can promote something.
Little-Known Affiliate Programs – While all other affiliate marketers are joining the bandwagon with the big names, lesser known companies are carving out niches of their own. A lot of people make good money by joining these sites, for the main reason that a limited number of marketers are selling the same product.
The first affiliate programs you join aren’t necessarily the best. That is where testing comes into play. Join a number of affiliate companies to determine which products/services convert and which do not.
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1. Get A Premium Vanity Number
Maximize all of your advertising effectiveness this year by getting a premium vanity number for your business. Toll free numbers can make a direct and dramatic improvement on your response rates and conversion ratios as well as helping to improve retention and limiting charge-backs.
2. Shared Usage
For those wanting to harness the power of your industry’s best toll free numbers, taking advantage of shared usage can mean all the benefits and power of a world class business phone number while maximizing your ROI. Shared usage for toll free numbers means a fraction of the expense while competing alongside the top players in your field and enjoying maximum exposure.
Acquiring blocks of toll free numbers will enable you to test all of your marketing channels and hone them for maximizing your marketing ROI. Not only is improving your profit margins and getting the most out of your marketing budget great for your own wallet, but it will ensure your business makes it through these tough times, allow you to take advantage of new opportunities, and will help you emerge as a leader when the economy picks up.
4. Streamline Your Operations
Take advantage of the best toll free number routing options to streamline your organization and reduce overhead. In the new global economy, trends and business models are changing dramatically. Don’t get left behind. Optimize your call centers, use office space smarter, and tap into the best talent pools through outsourcing.
5. Join An Affiliate Marketing Program
Toll free numbers may be one of the best tools you can use for your business in many ways, and they are more in demand than ever. So why not tap into this market and create a profitable new revenue stream by partnering with a toll free service provider through an affiliate program?
Many new start-ups put off investing in their branding in favor of doing more direct marketing in the belief sheer numbers will pay off. Of course, it really doesn’t matter how terrible your product, service, or business marketing is because you will probably find someone who will part with money for it. However, in order to survive and grow in the current economy, you must operate on higher profit margins and maximize your business marketing ROI. Starting from day one with a great brand, including an easily recognizable vanity number, will not only ensure you see higher closing ratios and be able to charge high premiums for your products, but you can generate thousands in referrals and residual revenues.
No matter what industry you are in, there are many forms of business marketing that can produce revenues. However, unless you are making sure you are getting the maximum business marketing ROI, you will lose ground to your competitors. How do you determine your maximum ROI? When you make sure your business marketing brings your product to those who need and want it the most at the exact moment they need it or are looking for it, it will mean higher conversions and the highest returns on your business marketing budget.
As an entrepreneur or manager these days, you have no doubt already been told that you need or should try out all types of business marketing channels from Twitter and Facebook to direct mail and radio. However, despite all the advice in the world and regardless of your personal hunches and experiences marketing, without testing, you may as well just be gambling. By using toll free numbers for testing, you can now guarantee that you are putting all of your business marketing dollars to their highest and best use.
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