No question about it—TV advertising remains one of the best ways to get a time-sensitive marketing message in front of prospective customers. Pair it with a vanity toll free number, and you’re maximizing the chances of a direct response to your campaign.

TV viewers not only see and hear your number—they see and hear it at a time when it’s convenient for them to take action. (This is in contrast to radio and billboard advertising, where the potential customer may be driving a car, in a hurry, or otherwise distracted.)

Yet, since few people watch TV with pen and paper at hand, it helps enormously to use a highly memorable toll free vanity number in your TV ad. It’s no surprise that the proportion of TV ads featuring toll free vanity numbers continues to grow.

A 2005 industry study found that the majority of toll free numbers in TV ads (using the prefixes 800, 866, 877, and 888) are vanity numbers, spelling out words associated with the advertiser’s name or service. Some advertisers claimed that switching from purely numerical toll free number to a vanity number for TV-centric campaigns more than doubled their call volume.

If your business is one of the many bolstering marketing efforts for this holiday season and using TV ads in your campaign, you’ll want to make sure the number you feature is an easy-to-recall vanity number.

Please contact us for more information on getting the perfect toll free number for your business.