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Brand fragmentation isn’t an entirely new disease, but with the proliferation of social media and other Internet-based marketing opportunities, it has become an epidemic.
Republican or Democrat, business owners must recognize Obama's victory was a win for technology and delivers a poignant lesson in harnessing the latest tools and tactics.
Winning the lottery or designing the next Instagram is a fate of few. Let’s face it. Mark Zuckerberg isn’t going to drop a billion dollars in your lap. Facebook just capitalized on an exorbitant investment promising profit on all sides after noticing a trend increase on the news feeds. On the flip side, this has got companies like Kodak in a spin of shaking fists toward Silicon Valley while screaming, “Why didn’t we come up with this first?”
The social media bubble has ballooned to zeppelin girths spanning the skies above the information super-highway. In the state of things, social media may be bigger than the Internet itself. According to Gary Vaynerchuk, author of “The Thank You Economy”, there is a large global shift in the way we communicate. This change in how we communicate affects how we conduct business, reach out to others and the way we approach our ad campaigns.
Businesses forging new marketing plans to keep up with emerging trends have bench-marked their successes by how well they perform on Google for years. Though could Google's failure to outdo Facebook be the end of the Internet giant?
Not likely. Novices may like to post blog comments making fun of Google's inability to beat Facebook's user numbers when it comes to social media, though it is unlikely any of them are worth anywhere near what Google's founders are today.
In the past, we could shut off our business life just as simple as we can flip off the neon sign that reads “OPEN” and turn the locks on the door to head home to our friends and family and be ourselves. Those were the good old days, but bridges of communication for your business and for your clientele came fewer and far between. So we have the Facebook’s, the LinkedIn’s, Tumblr’s, Reddit’s, StumbleUpons, PRWeb’s and all that fun stuff and now a good connection with a customer is only a like away.
In today’s new take on the information age, being the champion of a cause can speak volumes more than currency can. The reason for this is accessibility. To stay relevant in an age where everything can come and go within the click of a mouse the key is accessibility. Whether concerns, complains or commendations hearing the thoughts and suggestions of customers, loyal or casual, is never an easy task. Be it through voluntary action by the customer or by conducting outreach and garnering the results.