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1. Article Marketing
Article marketing has emerged in the last couple of years as one of the most powerful additions to a great online advertising strategy. Not only can article marketing be used to position you as an expert in your industry, but it can drive in lots of new traffic to your website and improve your website rankings with the search engines.
2. PPC Advertising
While there have been many new forms of Internet marketing emerging in the last year or two, PPC advertising should remain a part of your core advertising strategy. Done right, it can offer one of the most efficient and effective forms of online marketing and can provide instant results. It should include image and text ads for major search engines as well as through popular social media sites.
3. Press Releases
Press releases distributed across the web as part of your Internet advertising strategy can also be incredibly effective, create a buzz, and get your business noticed. Using sites like PRWeb and PRNewsWire, you can benefit from the viral capabilities of the Internet and boost brand visibility.
While blogging is hardly new, it should not be overlooked as one of the best ways to drive masses of new traffic to your web assets and increase retention rates. When you look at the incredible volume a good blog can drive in, it is clear it should remain one of the most important elements of your online advertising strategy.
5. Email Marketing
A few years ago, email marketing suffered from overuse and lost a lot of its impact. But the cycle has come full circle now, and when done properly, it can prove to be one of the most inexpensive parts of your advertising strategy. With testing and incorporating links to social media and even video marketing, many companies are now seeing response rates between 10-50 percent compared with as little as 1-2 percent three to five years ago.
6. Mobile Marketing
Any company serious about being successful and staying ahead of the competition must be at least researching how it can incorporate mobile marketing into its overall advertising strategy. Mobile marketing will definitely be a differentiating factor between those who become leaders in their industries and those who fall by the wayside in the next couple of years.
Is it a good idea to have multiple domain names? There are actually pros and cons to this move, but it all depends on the context of your strategy. Let’s take a look at some considerations you need to take into account to make a decision:
Multiple Entry Points – One of the main benefits of having multiple domain names is gaining a number of entry points. If your company focuses on the homemaking niche, for example, you can have sections about housecleaning, refurbishing, etc. Creating additional domains on these niches can also be beneficial (for linking purposes).
Search Engines – It used to be a common spamming technique to purchase hundreds, even thousands of domains, that all reference the same site. These sites were indexed and added to the ranking. Although this strategy worked for awhile, search engines are now cautious about such techniques. As a result, it is more important to be careful about what you put into your sites; and make sure the content is not similar.
Typos – Common typing errors can yield to significant search traffic once you consider that you’re catering to a global audience. Remember to use 301 redirects to ensure that these misspellings aren’t listed in the search engines results page (SERP).
Protection – Once your company becomes more renowned, it will need to battle opportunists who seek to benefit from your success. In this regard, it may be a good idea to purchase the .net, .org, and .us extensions among others.
Because of the dynamic business environment today, it is important to remain as competitive as possible. That means matching your competition's offers in every single way. But how can you determine what your competitors are up to? Well, there are actually a lot of competitive intelligence tools available on the market. One simple way to gather data involves using 800 number lookup.
The Internet has made it a lot easier to find relevant individuals and organizations through 800 number lookup. For individual users, free lookup services are available. But if you want more data, paying a certain fee may be required. The latter option is highly beneficial because it provides in-depth information about your competitors.
Some of the features you can expect from 800 number lookup include an address lookup and the type of services the business at that address provides. Given this basic information, further research may be done on the Internet. The competitive research process using an 800 number lookup may be complemented with the use of search engines. Google, being the dominant search engine, can provide better analytical data about the number of visitors your competitor receives, its conversion rate, and the overall ranking of its sites – letting you know what strategies you need to implement in order to compete effectively.
Individuals who are interested in Internet marketing should inevitably look into the affiliate software available on the market for essential tools that will boost productivity and increase profits. Of course, it is a well-known fact that some programs are just better than others. In this post, we’ll talk about the kind of tools you should look into:
As you can see, there are a number of affiliate software tools available in the market. Determine which ones you need and whether they will be cost-effective for your business.
Beginners in Internet marketing will find it hard to find the right affiliate products to sell. There are just thousands of them out there. The problem is, only a few will generate reasonable profits that will make the endeavor worth your while. Choosing the right product is important for a variety of reasons. In general, you should choose affiliate products that are (1) relevant and (2) high quality.
Relevance is the key because every website draws in a particular kind of audience. Ask yourself: What kind of affiliate products would interest my readers? On the other hand, high quality offers will ensure that you will be able to promote your brand over the long term. Remember that once people buy from you, trust can either be further cemented or destroyed. There are certain steps that will help you find the right affiliate products to sell:
Background Research – Use the search engines to find information about the products you intend to sell. Reviews will help you determine whether the products provide excellent results.
Check the Competition – Competition can tell you whether a certain niche is too competitive or whether its market is too small so it’s no longer cost-effective to go after it. Go for affiliate products that are somewhere in the middle.
Search Affiliate Networks – Affiliate networks such as ClickBank and Commission Junction contain thousands of products. Browse through these networks to find products in your niche.
Becoming an affiliate reseller of toll free numbers can also generate significant revenues. Consider whether selling toll free numbers will fit into your existing business structure.
It's a fact: A lot of companies underestimate their customers. And the result? Cheesy online advertising. This result is problematic for both parties. On the part of the advertiser, it is a waste of resources while consumers can only roll their eyes in frustration, thinking, “Not another cheesy ad!” Therefore, some reasonable assumptions must be made to advertise effectively on the Internet.
For example, recognize that Internet users are barraged by ads on a moment-by-moment basis. From the time they start using search engines up to the time they’re posting on forums, online advertising campaigns are visible everywhere. Stand out from the crowd by avoiding cheesy advertising. Below are some top tips to consider:
Understand that You May Be Interrupting– Depending on the medium used, it’s important to remember that you may be interrupting readers and consumers. Advertising on Google may not be too intrusive, but it is another matter if you’re posting ads on social media sites and in emails. Always give value to readers in these cases.
Compelling Ad Copy– Whether you’re engaged in direct marketing or pay-per-click advertising, there’s no substitute for good written copy. It can determine whether reader interest may result in conversion (subscription, referral, and even purchases).
Avoid Banner Blindness– If you’re using banner ads for online advertising, it may be a good idea to swap ads regularly. Aside from being a good testing ground to determine what works (in terms of colors, designs, etc), ad changes will also keep readers from getting bored. They will become “blind” to your product if they see the same ads for it all the time.
Image Credit: © Scorpion26 | Dreamstime.com
Social media marketing is probably the biggest thing to hit the Internet since the search engines. But like any form of marketing, there are bound to be "No No’s" that can destroy your strategy and even your reputation in social media. It is important to be aware of these before you make the same mistakes! Some things readers and customers won't forgive you for include:
Using Misleading Headlines and Images – A great headline can certainly attract traffic. But it is quality content that will make people stay. Make sure your headline or image is always related to your content and the business in general. If it isn't, then all your social media efforts are just wasted.
Another common SMM mistake that’s committed by even the most experienced marketers is targeting only one social network. Sure, it is definitely important to concentrate more on sites that actually deliver. But by doing so, you are ignoring other sites' potential. Keep a noticeable presence, at the very least, on other sites so you can take advantage of their social media marketing opportunities as they become available.
Many benefits can result from obtaining overseas Internet domain names. We all know the huge benefits of having multiple web domain names. Having multiple Internet domain names can both ensure no customers are lost by incorrectly typing in your domain name while searching for you, and it can prevent other competitors from trying to piggy back off of your marketing budget and branding. You can have all the domain names forwarded to one site or you can use separate squeeze pages on your different Internet domain names in order to reach different niche markets and improve your websites' rankings with the search engines with links between your sites. Those of you reaching out specifically to tap foreign markets will find that overseas Internet domain names can be a huge help in boosting your website's credibility and conversion capability. People like to acquire products and services from companies that appear closer or local to them.
So how do you get an overseas Internet domain name? You must watch out for small scam operations that advertise these types of Internet domain names. However, the leading U.S. companies that provide web domain search and negotiation services also provide overseas Internet domain names including .uk and .eu domain names. However, you will find that in many cases you will need to have a business address registered in the country or region where you choose to have an Internet domain name. This process is much easier than you think and does not require you to lease expensive office space. Like in the U.S., you will find most countries have executive business centers and mail box stores that can provide you with a premium local address very inexpensively and can forward your mail to wherever you choose. These locations, besides being used for your Internet domain name registrations, can often also offer receptionist services and even provide meeting spaces on an as needed basis. So take a look at your operation to determine in which other countries you could be gaining bigger revenues and profit margins by utilizing overseas Internet domain names. Then get started on your overseas expansion.
Many savvy business owners have found that their unused domain names need not present a wasted expense. On the contrary, a perfect opportunity exists for you to monetize your unused domain names: domain parking. If you’re an active Internet user, it is highly likely that you’ve stumbled upon a parked page before even though you might not have known what it was called. Basically, it is a page that is filled with pay-per-click links. The domain isn’t being used for any particular purpose yet.
If possible, everyone would like to have something for nothing. Unfortunately, that is nearly impossible in the real world. The ideal solution is to gain maximum value for your money or investment when you engage in a venture. Endless possibilities exist to make money but some provide better return than others. Affiliate marketing is currently one of the most popular ways to make money online and offline. Basically, you just market products or services online and you get a commission for each sale you make.